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Karla Pita Loor Named Executive Vice President, Enterprise Inclusion & Social Responsibility, Endemol Shine North America

Former Chief Development Officer at TV Academy Joins Banijay-Owned Studio in Newly Created Role

May 25, 2021  Karla Pita Loor has been named Executive Vice President, Enterprise Inclusion & Social Responsibility at Endemol Shine North America, it was announced today by Cris Abrego, Chairman of the Americas, Banijay, and President and CEO, Endemol Shine Holdings.

Pita Loor, who was previously Chief Development Officer at the TV Academy, will lead all social responsibility efforts for Endemol Shine North America and its studio labels, including Bunim/Murray Productions, Truly Original, 51 Minds Entertainment, Authentic Entertainment, Stephen David Entertainment and Mexico City-based Endemol Shine Boomdog.

In her newly created role, Pita Loor will also lead all diversity and inclusion program efforts, implementing new processes, policies and initiatives for ESNA’s corporate and production staffers to support and enhance an inclusive and equitable corporate culture and talent development practices. 

Pita Loor brings with her more than two decades of experience in organizational and brand partnerships, strategic philanthropy and social impact. Additionally, Pita Loor, who hails from Ecuador, has served on the board of the National Association of Latino Independent Producers (NALIP) for two years, assuming the role of Chair of the Board in 2021.

“At Endemol Shine North America, we have embraced diversity, inclusion and social responsibility as core business and moral imperatives and committed to content and a workforce that is reflective of the rich diversity of our audiences,” said Abrego. “As a leader in the social impact and entertainment space, with a deep understanding of the power of representation, Karla will be a key partner in creating a culture of inclusivity and innovation across our company, while leading strategic partnerships with like-minded organizations.”

Added Pita Loor, “I’ve gotten to know Cris through our work at the Television Academy and been inspired by his commitment to representation and inclusion, which is reflected in the diverse slate of programming produced by Endemol Shine North America and its studio labels.  I’m just thrilled to be joining this extraordinary team as a key stakeholder and contributor advancing the commitment to inclusive content, workforce, and talent programs and driving the external partnerships that enable and reinforce that work.”

In 2019, Endemol Shine North America launched Banijay’s first-ever Diversity & Inclusion employee resource committee and also supports local chapters of Banijay Pride and Banijay Giving. Additionally, the studio is currently participating in the TV Academy Foundation’s recently announced Diversity and Inclusion Unscripted Internship Program, which was launched by Abrego and other top unscripted television producers.

For nearly a decade, Pita Loor led the TV Academy’s philanthropic partnerships division, including the last three years, where she served as Chief Development Officer, overseeing all strategic partnerships and development for the Television Academy Foundation, the charitable and pro-social arm of the TV Academy.

During her tenure there, Pita Loor brokered numerous multi-million-dollar partnerships with corporations such as Dolby Laboratories, Netflix, Walt Disney, WarnerMedia, Saban Capital and Apple TV+. 

She also led on key diversity and inclusion efforts, including developing and launching the Academy’s Power of TV series, which brings together diverse storytellers to discuss authentic representation of historically excluded communities.

Additionally, Pita Loor spearheaded key collaborations with the TV Academy and other non-profits including GLAAD, Easterseals, the Alliance for Children’s Rights and the Entertainment Industry Foundation. And she served as the Campaign Director for the New Destination Campaign, which transformed the TV Academy’s campus and established an endowment for its charitable work. Pita Loor first started as Director, Strategic Partnerships & Marketing for the TV Academy in August 2013.

Prior to joining the TV Academy, she worked in a variety of development roles for leading Los Angeles-area schools, with a focus on expanding access to educational opportunities for students of low-income backgrounds.

An active industry leader on diversity and inclusion issues, Pita Loor currently serves as Chair of NALIP’s Board of Directors and is a founding member and serves on the advisory board of the Entertainment Industry Foundation’s (EIF) Career Program, which is creating a more diverse talent pipeline into film and television production careers.

About Endemol Shine North America

Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. A division of Banijay, the world’s largest international content producer and distributor, subsidiary production companies in the U.S. include Authentic Entertainment, Truly Original, 51 Minds Entertainment, Bunim/Murray Productions, Stephen David Entertainment and Yellow Bird U.S. Its Endemol Shine Latino division oversees all original Spanish and Portuguese-language operations across Latin America, including Endemol Shine Brasil and Mexico City-based Endemol Shine Boomdog.

Endemol Shine North America is behind such hit series as “Big Brother” (CBS), “MasterChef” (FOX), “MasterChef Junior” (FOX), “LEGO Masters” (FOX), “The Real Housewives of Atlanta” (Bravo), “The Real Housewives of Potomac” (Bravo), “Below Deck” (Bravo), “Family Karma” (Bravo), “Below Deck Mediterranean” (Bravo), “Below Deck Sailing Yacht” (Bravo), “Swamp People” (History), “Keeping Up With The Kardashians” (E!), “The Challenge” (MTV), “Wipeout” (TBS), “Tu Cara Me Suena” (Univision), “Mira Quien Baila” (Univision) and numerous upcoming series including “Foodtastic” (Disney+), “Don’t Forget The Lyrics” (FOX), "La Casa de los Famosos" (Telemundo) and “Ripley” (Showtime).

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