Episode 2 of "Mira Quién Baila All Stars" on Univision Climbs in All Key Demos Versus Premiere, Averages 2 Million Total Viewers 2+
JANUARY 14, 2019 – “Mira Quién Baila All Stars” is heating up as last night’s episode featured the first elimination of the season. The thrilling two-hour telecast, which aired from 8-10 p.m. and saw contestant Denise Bidot sent home, reached 4.5 million Total Viewers 2+ and delivered more Total Viewers 2+ (+9% to 2.0 million), Adults 18-49 (+16% to 802,000) and Adults 18-34 (+3% to 289,000) than last week’s season premiere. The dance competition also increased its audience in the last hour compared to the first hour among Total Viewers 2+ (+9%), Adults 18-49 (+8%) and Adults 18-34 (+22%).
"Mira Quién Baila All Stars” positioned Univision as the No. 1 Spanish-language network for the entire night with double-digit audience advantages over Telemundo among Total Viewers 2+ (+39% advantage) and Adults 18-49 (+11% advantage). The dance competition out-delivered Telemundo’s two-hour premiere presentation of “La Voz” that aired from 9-11 p.m. by double-digit margins among Total Viewers 2+ (+46% advantage) and Adults 18-49 (+20% advantage). In fact, when facing off head-to-head in the 9 p.m. hour, “Mira Quién Baila All Stars” attracted more Total Viewers 2+ (+60% advantage), Adults 18-49 (+28% advantage) and Adults 18-34 (+8% advantage) in its second hour than the first hour of Telemundo’s “La Voz.”
Along with its No. 1 network ranking on Spanish-language television, “Mira Quién Baila All Stars” made Univision one of the top 5 broadcast networks for the entire night, outperforming The CW among Adults 18-49. The dance competition averaged more young Adult 18 to 34 viewers than first-run episodes of CBS’ “60 Minutes” and “Madam Secretary,” as well as CW’s “24th Annual Critics Choice Awards.” Additionally, Mira Quién Baila All Stars” ranked as the #1 most social series for the entire day.
Source: Nielsen, NPM, Sunday (01/13/2019) 7:00pm-11:00pm. Univision’s primetime line-up consisting of “Aqui y Ahora,” “Mira Quien Baila All Stars” and “Cronicas” and Telemundo’s primetime line-up consisting of “Cine Millonario: Red 2” and “La Voz” based on NPM Fast National Ratings. English-language broadcast networks based on NPM Fast Affiliate Ratings. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short term and long term visitors included). Live+SD. . Nielsen Social Content Ratings (01/13/2019), ranked on interactions, excludes sports.
Univision Network – Local Market Highlights:
“Mira Quién Baila All Stars” (Week 2) was the No. 1 broadcast program in Sunday primetime in Los Angeles among Total Viewers 2+, Adults 18-49, Adults 25-54 and Adults 18-34, regardless of language.
“Mira Quién Baila All Stars” (Week 2) made Univision the No. 1 broadcast station during the time period (8:00pm-10:00pm ET/PT) among:
- Total Viewers 2+, Adults 18-49, Adults 25-54 in Los Angeles and Miami
- Adults 18-34 in Los Angeles and Sacramento
“Mira Quién Baila All Stars” (Week 2) made Univision the No. 2 broadcast station during the time period (8:00pm-10:00pm ET/PT), only behind FOX airing NFL Playoffs (New Orleans Saints vs. Philadelphia Eagles), among:
- Adults 18-49 in New York and Chicago
- Adults 18-34 in Miami
Week 2 of “Mira Quién Baila All Stars” outperformed the debut of La Voz on Telemundo among:
- Total Viewers 2+ in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento
- Adults 18-49 and Adults 25-54 in Los Angeles, New York, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento
- Adults 18-34 in Los Angeles, Chicago, Phoenix and Sacramento
Nielsen, NSI, “Mira Quién Baila All Stars” on Univision (01/13/19), 8:00 pm- 10:00 pm ET/PT; 7:00 pm- 9:00 pm CT/MT. La Voz Debut on Telemundo 9:00 pm- 11:00 pm ET/PT; 8:00 pm- 10:00 pm CT/MT. Rankings based on DMA impressions, rounded to the thousand. Sunday primetime: 7:00 pm- 11:00 pm PT (broadcast programs only). Live+SD.
About Univision Communications Inc.
Univision is the leading media company serving Hispanic America. The company’s broadcast assets include Univision Network, one of the top television networks in the U.S. regardless of language and the most-watched Spanish-language broadcast network in the country; UniMás, a leading Spanish-language broadcast television network; and Univision Local Media, which owns and/or operates 64 television stations and 58 radio stations in major U.S. Hispanic markets and Puerto Rico. Univision Cable Networks consists of Univision Deportes Network (UDN), the most-watched Spanish-language sports cable network in the U.S.; Galavisión, the most-watched U.S. Spanish-language entertainment cable network; Univision tlnovelas, a 24-hour Spanish-language cable network dedicated to telenovelas; ForoTV, a 24-hour Spanish-language cable network dedicated to international news; and an additional suite of cable offerings – De Película, De Película Clásico, Bandamax, Ritmoson and Telehit. Univision’s cable portfolio also includes FUSION TV, an English-language news and lifestyle cable network; an investment in El Rey Network, a general entertainment English-language cable network. The company also owns and operates several premier digital destinations including Univision Now, a direct-to-consumer, on-demand and live streaming subscription service; Univision.com, the most-visited Spanish-language website among U.S. Hispanics; and Uforia, a digital music application featuring multimedia music content. The company’s assets also include the digital brands associated with the Gizmodo Media Group and The Onion. For more information, please visit corporate.univision.com.