SCS Direct Inc. and Endemol Shine North America Launch MasterChef Small Kitchen Appliances
October 9, 2018 - SCS Direct Inc., a leader in consumer products across Housewares, Home Improvement, Outdoor Living, Toy, Baby, and Personal Care categories, and Endemol Shine North America, global content creator and producers of MASTERCHEF (FOX) announced today a partnership launching an all-new line of small kitchen appliances inspired by America’s most-watched cooking competition series.
Available immediately, the MASTERCHEF collection features ten distinctive kitchen countertop appliances inspired by the diverse cuisine prepared on the popular FOX television series. MASTERCHEF branded products include: Air Fryer, Bubble Waffle Maker, Chocolate Fondue Maker, Cordless Crepe Maker, Dehydrator, Deluxe 8-Pan Cheese Raclette and Grill, and Quiche & Mini Pie Maker. The line will also include a two-lb Programmable Bread Machine, Electric Spiralizer, and Pressure Cooker, available fall 2018.
“Our partnership with Endemol Shine North America allows us to connect with the expansive audience that MASTERCHEF reaches. Collaborating with household favorites like MASTERCHEF allows us explore new unique product offerings with food enthusiasts in mind,” stated Howard Greenspan, president of SCS Direct Inc.
“MASTERCHEF celebrates home cooks and the wide diversity of cooking styles throughout the country,” says Tamaya Petteway, SVP Brand and Licensing Partnerships, Endemol Shine North America. “This collection brings a variety of easy-to-use and essential cooking companions and techniques into family kitchens and gives at-home cooks the opportunity to prepare dishes like a MASTERCHEF.”
FOX’s hit cooking competition series MASTERCHEF, hosted by award-winning Chef Gordon Ramsay, recently aired the season 9 finale maintaining an average 6.4 million multi-platform viewers per episode. MASTERCHEF season 10 is currently in production and expected to return in 2019.
This collection of MASTERCHEF kitchen appliances is currently available for purchase on Amazon and Macys.com.
About SCS Direct Inc
Since 1998, SCS Direct has evolved into a leader in consumer products that develops best of breed products across the Toy, Baby, Housewares, Home Improvement and Outdoor Living categories. We task our design teams to develop unique concepts and to seek out hard-to-find categories of merchandise to bring to your doorstep and be enjoyed by consumers around the world.
About Endemol Shine North America
Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the global content creator, producer and distributor with a diverse portfolio of companies that are behind some of the most prominent hit television formats and series in the world.
Its Endemol Shine Latino division oversees all Spanish and Portuguese-language operations across Latin America, including newly launched studio Endemol Shine Boomdog, which produces original content for both the U.S. Hispanic and Mexican markets. Subsidiary production companies include Authentic Entertainment, Truly Original, and 51 Minds Entertainment.
Endemol Shine Group’s companies in North America are behind such hit series as Big Brother (CBS), Ink Master (Paramount Network), MasterChef (FOX), MasterChef Junior (FOX), Swamp People (History), The Real Housewives of Atlanta (Bravo), Below Deck (Bravo), T.I. & Tiny: The Family Hustle (VH1), Page Six TV (Syndicated), Fear Factor (MTV), I'm Dying Up Here (Showtime), Trading Spaces (TLC) and upcoming Deal or No Deal (CNBC), LOL (Amazon), Masked Singer (FOX) and Utopia (Amazon).