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Cindy Olsen Named Vice President, Marketing, Endemol Shine North America

October 1, 2018—Endemol Shine North America has named veteran TV and film executive Cindy Olsen, Vice President, Marketing, it was announced today by Marisa Hammonds, Senior Vice President, Digital, Marketing & Research, Endemol Shine North America.

Olsen, who was most recently Director of Creative and Account Management at Universal Pictures, has more than 20 years of brand and marketing experience in television, including roles with ABC, Bravo, NBC, FOX and Buena Vista Television.

Olsen will oversee all day-to-day marketing operations for Endemol Shine North America, the production company behind such hit series as “Big Brother,” “The Real Housewives of Atlanta,” “Below Deck,” “Trading Spaces,” “MasterChef,” “MasterChef Latino,” “Page Six TV,” “Mira Quien Baila” and upcoming “Family Food Fight” at ABC, “Masked Singer” at FOX and “Deal or No Deal” at CNBC.

“Cindy brings a wealth of experience from some of the top networks and studios in the industry to our team here at Endemol Shine North America,” says Hammonds, to whom Olsen will report. “Her creative instincts and collaborative approach will be invaluable as we continue to evolve how we grow and engage audiences around our shows and IP.”

Olsen added, ““I am thrilled to be a part of such a dynamic company that has mastered the art of creating wildly popular television formats for the masses, both domestically and internationally. In this brave, new world we live in, I’m excited to collaborate with our broadcast, cable and streaming partners on developing compelling marketing campaigns around our shows that deliver multiple consumer touch points to successfully cut through the clutter and grab hold of the audience’s and user’s attention.”

For the last four years, Olsen has served as Director of Creative and Account Management at Universal Pictures, where she led global and regional partner marketing, media and licensed campaigns for the studio’s theatrical releases in the U.S., Canada and EMEA. While at Universal, Olsen worked with brands such as McDonald’s, Nutella, General Mills and executed 360-integrated advertising campaigns tied to many of Universal’s top films.

Prior to her time at Universal Pictures, Olsen worked for NBC Entertainment’s Network Partnerships team, creating custom cross-platform content tied to NBC primetime programs. Before that, Olsen served as Director, Strategic Marketing Partnerships at ABC Entertainment, where she oversaw brand tie-ins, consumer marketing, as well as, advertiser, distribution and promotional partnerships.

Olsen’s other roles include Director of Consumer Marketing at Bravo, where she spearheaded consumer marketing efforts for the series launch of “Queer Eye for the Straight Guy” and Director, Network Distribution, for Fox Television Network. Olsen got her start working in affiliate relations for Buena Vista Television and ABC.


Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the global content creator, producer and distributor with a diverse portfolio of companies that are behind some of the most prominent hit television formats and series in the world.
Its Endemol Shine Latino division oversees all Spanish and Portuguese-language operations across Latin America, including newly launched studio Endemol Shine Boomdog, which produces original content for both the U.S. Hispanic and Mexican markets. Subsidiary production companies include Authentic Entertainment, Truly Original, and 51 Minds Entertainment.
Endemol Shine Group’s companies in North America are behind such hit series as Big Brother (CBS), Ink Master (Paramount Network), MasterChef (FOX), MasterChef Junior (FOX), Swamp People (History), The Real Housewives of Atlanta (Bravo), Below Deck (Bravo), T.I. & Tiny: The Family Hustle (VH1), Page Six TV (Syndicated), Fear Factor (MTV), Mira Quien Baila (Univision), I'm Dying Up Here (Showtime), Trading Spaces (TLC) and upcoming Deal or No Deal (CNBC), LOL (Amazon), Masked Singer (FOX) and Utopia (Amazon).

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