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Endemol Shine North America to Team With The Miss Universe Organization's Brand and Licensing Opportunities in the United States

August 15, 2018 – Endemol Shine North America and The Miss Universe Organization today announced that Endemol Shine’s brand and licensing team will work with the organization on commercial initiatives in the United States. 

The joint announcement was made today by Endemol Shine North America Senior Vice President of Brand and Licensing Partnerships, Tamaya Petteway, and The Miss Universe Organization’s President, Paula M. Shugart.

Endemol Shine’s Los Angeles-based team will seek opportunities with U.S. brands for MISS UNIVERSE®, MISS USA® and MISS TEEN USA®, including on-air integrations, off-channel sponsorships and promotions, digital initiatives and licensing extensions such as consumer products, gaming, live events and experiences. Health and wellness, beauty and lifestyle, apparel and accessories are among the target categories.

Endemol Shine North America is part of Endemol Shine Group, the global content creator, producer and distributor with a diverse portfolio of companies that are behind some of the most prominent hit television formats and series in the world.

The relationship originated after Petteway served on the committee that helped determine the winner at the 2017 MISS TEEN® USA pageant.

“After a first-hand experience meeting with the dynamic young women who were competing, I was able to better understand what the brand represents and the unlimited potential the titleholders have for partnerships and licensing opportunities in each state as well as across the country,” says Petteway. “When we work with television properties beyond our studio, it’s important that they are a great fit and The Miss Universe Organization is just that – a globally recognized brand with a built-in audience, broad appeal, a passionate fan base, and talent that uplifts and inspires.”

“The Miss Universe brand is recognized all over the world with nearly 10,000 women participating in our programs each year,” says Paula M. Shugart, president of The Miss Universe Organization. “Our organization is uniquely positioned to support stakeholders in different markets on the grassroots and national level, and we look forward to building new opportunities together with Endemol Shine.”

The MISS UNIVERSE® competition is one of the most-viewed live global television events, providing women around the world the opportunity to represent their countries and highlight their accomplishments on an international stage. Currently, MISS UNIVERSE® is distributed to approximately 170 different countries and territories; MISS USA® is distributed to nearly 70.

The 2018 MISS UNIVERSE® competition will take place in Bangkok, Thailand, and will air in the United States LIVE Sunday, Dec. 16 (7:00-10:00 PM ET live/PT tape-delayed) on FOX. To learn more visit, Find MISS UNIVERSE® on Facebook and YouTube, and follow on Twitter and Instagram.

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Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the global content creator, producer and distributor with a diverse portfolio of companies that are behind some of the most prominent hit television formats and series in the world.

Its Endemol Shine Latino division oversees all Spanish and Portuguese-language operations across Latin America, including newly launched studio Endemol Shine Boomdog, which produces original content for both the U.S. Hispanic and Mexican markets. Subsidiary production companies include Authentic Entertainment, Truly Original, and 51 Minds Entertainment.

Endemol Shine Group’s companies in North America are behind such hit series as Big Brother (CBS), Ink Master (Paramount Network), MasterChef (FOX), MasterChef Junior (FOX), Swamp People (History), The Real Housewives of Atlanta (Bravo), T.I. & Tiny: The Family Hustle (VH1), Page Six TV (Syndicated), Fear Factor (MTV), Best.Cover.Ever. (YouTube), I'm Dying Up Here (Showtime), Staten Island Hustle (CNBC), Trading Spaces (TLC) and upcoming Deal or No Deal (CNBC) and Utopia (Amazon).

The Miss Universe Organization (MUO) is a global community that empowers women to realize their goals through experiences that build self-confidence and create opportunities for success.  MUO believes that every woman should be “Confidently Beautiful.” MISS UNIVERSE®, MISS USA®, and MISS TEEN USA® programs provide the 10,000 women who participate annually an international platform to affect positive change through influential humanitarian and professional efforts. The contestants and titleholders are leaders and role models in their communities, develop personal and professional goals, and inspire others to do the same. To learn more visit


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