news image

Global Hit Animated Series Simon's Cat Celebrates 10-Year Anniversary Announcing Two New Licensing Agreements With Isaac Morris Ltd. And Caseable

February 12, 2018 – Timed to the tenth anniversary of the world-wide beloved animated series Simon’s Cat, Endemol Shine North America today announced two licensing deals with Isaac Morris Ltd. and caseable across the apparel, accessories, homeware and device categories. This announcement comes on the heels of a milestone year of digital and online video success as the popular British animated series reaching 65 million people globally since launching internationally in March 2008.

“Simon’s Cat’s loveable characters and the relatable themes in the TV series have clearly resonated with the U.S. audience,” says Tamaya Petteway, SVP Brand and Licensing Partnerships, Endemol Shine North America. “Many leading brands have taken notice and the response from U.S. licensors speaks to the power of the series’ universal appeal.”

"caseable is happy to provide millions of Simon’s Cat fans with products they love in order to protect their electronic devices,“ says Lars Hermes, CSO of caseable.

“Simon’s Cat’s global success across digital, gaming and licensed goods speaks to the commercial appeal of the series,” says Milin Shah, Vice President & General Counsel Isaac Morris Ltd. “We are thrilled to be part of its continued success and launch the much-loved brand into the apparel and accessories category in the U.S.”

The industry-leading licensed manufacturer, Isaac Morris Ltd., to develop apparel, accessories, homeware and collectibles launching in U.S. retail and online stores in 2018. Isaac Morris Ltd. has held licenses with Marvel, Viacom, Warner Bros., Universal Studios, HBO, Sony Pictures, Nintendo, Lego, Shopkins, Disney, Lucas and more.

caseable licensed products launching in Q2 2018 give fans the opportunity to watch their favorite feline animated series on a branded smartphone, tablet or other media devices. The branded accessories for electronic devices will be available at and through partners including Sony, Motorola and Acer. Device skins will also be available to QVC customers with the purchase of any Amazon Alexa or Fire HD Tablet.

Simon’s Cat is available in 100 countries reaching nearly 3.5 million fans in North America alone. The Simon’s Cat digital audience expanded in 2017 as the Simon’s Cat Crunch Time digital game celebrated nearly 4.5 million downloads globally with 30% from the U.S. Simon’s Cat was also recognized on YouTube’s 2017 Rewind list and featured on Ellen DeGeneres’ “Ellen Tube.”

For retail inquires, please email [email protected] (for Isaac Morris Ltd.) and [email protected] (for caseable).

Isaac Morris Ltd will be at the MAGIC fashion marketplace in Las Vegas Feb. 12-14. Email Hal Kraiem [email protected] to set up a meeting.

caseable will be at Mobile World Congress in Barcelona Feb. 26-March 1. Visit the team in Hall 6, Stand 6L61. More information is available at

Follow Simon’s Cat:

Simon's Cat is a hugely successful animated comedy series featuring the mischievous and often hilarious antics of a charming cat and his long-suffering owner - Simon.

Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the global content creator, producer and distributor with a diverse portfolio of companies that are behind some of the most prominent hit television formats and series in the world.

Its Endemol Shine Latino division oversees all Spanish and Portuguese-language operations across Latin America, including newly launched studio Endemol Shine Boomdog, which produces original content for both the U.S. Hispanic and Mexican markets. Subsidiary production companies include Authentic Entertainment, Truly Original, and 51 Minds Entertainment.

Endemol Shine Group’s companies in North America are behind such hit series as Big Brother (CBS), Ink Master (Spike), Kingdom (AT&T Audience Network), MasterChef (FOX), MasterChef Junior (FOX), Swamp People (History), The Real Housewives of Atlanta (Bravo), T.I. & Tiny: The Family Hustle (VH1), Steve Austin’s Broken Skull Challenge (CMT), Page Six TV (Syndicated), Billion Dollar Buyer (CNBC), Fear Factor (MTV), Best.Cover.Ever. (YouTube), I'm Dying Up Here (Showtime) and upcoming Trading Spaces (TLC).

Isaac Morris Limited, founded in 1989 is a leading apparel and accessories  manufacturer. For more than 25 years, IML has had the privilege of working with best in class licensors throughout entertainment, character, pop culture, lifestyle, and fashion. IML prides itself in offering up superior product, value, and innovation.

caseable specializes in the production and personalization of handmade, protective cases for all electronic devices. Regardless of your desired look, it can be turned into a great design for your case: pictures from your last summer trip, your company logo, or designs from partners like Simon’s Cat. The print system locks colors deep-down into the material, making them scratch- and water-resistant. Products are eco-friendly, and a Germany-based production, as well as a facility in Brooklyn, have earned them the "Made in" labels.

Julie Holland
Vice President, Communications
Endemol Shine North America
[email protected]

  • 5161 Lankershim Blvd, Suite 400, North Hollywood, CA 91601
  • Phone: +1-747-529-8000
  • [email protected]
shine logo All rights reserved. Use of this Website assumes acceptance of Terms of Use and Privacy Policy