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Global Animation Sensation "Simon's Cat" Featured At Licensing Expo 2017

May 12, 2017 - “Simon’s Cat,” the charming and mischievous animated feline who has captured the hearts and imagination of viewers around the world, will be featured at the upcoming Licensing Expo May 23-25 in Las Vegas, Endemol Shine North America and Endemol Shine Group announced today.

The global television production company behind the hit animated series also announced that “Simon’s Cat” animator and creator, Simon Tofield, will appear in the company’s booth #O252, May 23 and 24 between 2:00-4:00 p.m. All Expo attendees are invited for a meet and greet, to see Tofield’s live drawing demonstration and get autographed artwork. Press interviews are available upon request.

Tofield commented “I am very excited to be coming to the Las Vegas Licensing show and share our stories with more cat lovers who see the humour in their own pets. We have lots of fans in the US and look forward to hearing from our wonderful audiences around the world.”

Endemol Shine is further expanding “Simon’s Cat’s” global brand in the U.S. licensing market by launching a robust consumer products strategy. Currently it’s worldwide presence is felt in over 100 countries with more than 250 products available across publishing and consumer products, including close to 2 million books sold in 30 countries.

Utilizing the global reach of Endemol Shine Group and the international fan base of Simon's Cat, the brand is also expanding their licensing into other key markets looking at top territories such as Germany, France, CEE and Russia, SE Asia and Benelux.

The Endemol Shine North America licensing team led by Senior Vice President Tamaya Petteway, is looking to build upon the global brand in the U.S. by expanding into key categories including apparel, publishing, accessories, digital, toys and games.

“’Simon’s Cat’ is truly a beloved brand globally,” says Tamaya Petteway, SVP Brand and Licensing Partnerships at Endemol Shine North America. “We’re developing a comprehensive consumer products strategy, and are eager to grow the brand’s remarkable footprint by creating incredible opportunities for brand and licensing expansion here in the U.S.”

Endemol Shine’s “Simon’s Cat” U.S. consumer program expansion comes on the heels of two digital sticker packs for iOS 10 iMessage developed with Endemol Shine Group’s games developer and publisher Good Catch. The stickers have amassed nearly 50,000 downloads topping the sticker store charts in a number of territories worldwide.

Additionally, two new mobile games are scheduled to launch this year out of the U.K. Developed and published by Strawdog Studios, a match 3 mobile game will launch in June and available and later in 2017, a 2D side-scrolling runner game from Good Catch Games, both available globally.

“Simon’s Cat” social media presence continues grow year-over-year reaching millions of fans around the world.
Facebook – 4.4 million page likes, over 200 million video views, 40% YOY growth in likes.
YouTube – 4.3 million subscribers, 870 million views, 18% YOY growth in views.
Twitter - engagement has grown 16% in the last year.
Instagram – 257K followers, 160K reach per week. 10% monthly growth.

“Simon’s Cat” was founded by award-winning illustrator, animator and director Simon Tofield and first appeared online in 2008 with the animated film Cat Man Do. Endemol Shine UK acquired a controlling share in the company in 2015. Tofield has had a lifelong interest in animals, beginning as a child, when his uncle gave him a plastic pond which quickly filled with wildlife. Simon was given his first cat when he was nine, and has owned many ever since, all of which are the mischievous inspiration for his work.

Simon’s Cat is a charming, yet mischievous cat that lives with his long-suffering owner – Simon. He made his first appearance online, in a film called Cat Man Do, made by animator and illustrator, Simon Tofield. Since then, he has appeared in books, games and comic strips.

Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the global content creator, producer and distributor with a diverse portfolio of companies that are behind some of the most prominent hit television formats and series in the world.

Its Endemol Shine Studios division develops and produces original scripted television programming in the U.S. for global exploitation and Endemol Shine Latino oversees all Spanish-language format sales and development in both the U.S. and Mexico, as well as all of Latin America. Subsidiary production companies include Authentic Entertainment, Truly Original and 51 Minds Entertainment. In addition, Endemol Shine North America has a strategic partnership with Ryan Seacrest Productions.

Endemol Shine Group’s companies in North America are behind such hit series as Big Brother (CBS), The Biggest Loser (NBC), Ink Master (Spike), Kingdom (AT&T Audience Network), MasterChef (FOX), MasterChef Junior (FOX), The Almost Impossible Game Show (MTV), Swamp People (History), The Real Housewives of Atlanta (Bravo), Steve Harvey (NBCU), T.I. & Tiny: The Family Hustle (VH1), Steve Austin’s Broken Skull Challenge (CMT), Billion Dollar Buyer (CNBC), Hunted (CBS) and upcoming Fear Factor (MTV),  Ambulance (CBS), Page Six TV (Syndicated), Trading Spaces (TLC), Superhuman (FOX), and I’m Dying Up Here (Showtime).

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