NBCUniversal Telemundo And Endemol Shine Latino Partner To Create First-Ever 24/7 Bilingual Digi-Social, Reality Series
May 5, 2017 - NBCUniversal Telemundo Enterprises announced today its latest partnership with EndemolShine Latino; a bilingual, digital reality series titled Love Clicks 24/7. The series will take the reality genre to an unprecedented level, combining live 24/7 streaming footage with video challenges and competition playing out across mobile, linear and social platforms. Viewers will be able to watch the series in either English or Spanish, and will have an interactive stake all phases of the reality show, generating the ultimate engagement for audiences and sponsors.
“We are excited to partner with Endemol Shine Latino on the launch of this pioneering new series. Love Clicks 24/7 will be the ultimate digi-social reality series - aimed at “Generation M,” today’s mobile, millennial and multicultural audience that is always looking to stay ‘connected’,” said Peter Blacker, Executive Vice President of Digital Media and Emerging Business, NBCUniversal Telemundo Enterprises. “While finding love is never easy, we will definitely make it fun to watch and engage.”
In Love Clicks 24/7, three attractive, single men will compete in their search for true love. While the men think they have the upper hand in this search for love, it’s the women they are vying for who actually get to choose their partners. However, the tables are turned yet again when it is the audience that gets to ‘click’ and vote for their favorite love story and crown a winning couple.
Added Sergio Lazarov, Vice President of Production, Endemol Shine Latino, “‘Love Clicks’ is a ground-breaking format that we developed here in Miami that allows viewers to participate across multiple platforms. We’re thrilled to extend our successful partnership with Telemundo and deliver this series to the network’s growing multicultural audience.”
To maximize audience engagement and reach, Love Clicks 24/7 will offer exclusive custom video content across social media platforms: Facebook, Instagram, Snapchat and YouTube. These videos will feature weekly branded challenges where contestants can win special privileges and rewards, opening the door for sponsors to share unique formats that directly connect to the key Generation M audience. Telemundo will share exciting series updates with fans through sponsored content pods on its broadcast and cable channels. The combination of screens and experiences will create new sponsorship categories that have never existed previously in English or Spanish.
This is Telemundo’s and Endemol Shine Latino’s first digital programming partnership. The companies joined efforts previously on the critically praised series, "Gran Hermano."
Endemol Shine Latino, the Spanish-language division of EndemolShine North America, is based in Miami, Fla. and is producing Telemundo’s upcoming series “El Ganador” based and starring Latin music sensation Nicky Jam and Universo’s “El Vato.”
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises encompasses TELEMUNDO, a Spanish-language television network reaching 94% of Hispanic TV households and featuring original scripted and non-scripted productions, theatrical motion pictures, specials, news and first-class sports events; Telemundo Studios, the leading producer of original Spanish-language primetime content in the U.S.; the Telemundo Station Group, reaching U.S. Hispanic viewers in 210 markets, through its 17 owned stations and 54 broadcast affiliates in the US and Puerto Rico; Universo, the fastest growing Spanish-language entertainment cable network in the U.S. bringing immersive original programming and the world’s top sports franchises to more than 40 million households; Telemundo International, the second largest distributor of Spanish-language content in the world, reaching more than 120 countries in over 40 languages; and its Digital Media unit, which creates and distributes original content across digital and emerging platforms including mobile devices, apps,www.telemundo.com and www.nbcuniverso.com, and operates Fluency Productions, the company’s multi-format, multi-platform production studio. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation.
About Endemol Shine North America:
Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the global content creator, producer and distributor with a diverse portfolio of companies that are behind some of the most prominent hit television formats and series in the world.
Its Endemol Shine Studios division develops and produces original scripted television programming in the U.S. for global exploitation and Endemol Shine Latino oversees all Spanish-language format sales and development in both the U.S. and Mexico, as well as all of Latin America. Subsidiary production companies include Authentic Entertainment, Truly Original and 51 Minds Entertainment. In addition, Endemol Shine North America has a strategic partnership with Ryan Seacrest Productions.
NBCUniversal Telemundo Enterprises