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Endemol Shine Latino And Boomdog Bring Highly Anticipated Nicky Jam Series "El Ganador" To Global TV Marketplace

March 29, 2017 - Endemol Shine Latino, a division of Endemol Shine North America and leading Mexican production company Boomdog, are bringing the highly anticipated series “El Ganador,” based on the life of Latin music sensation Nicky Jam, to the international TV marketplace, it was announced today by Laurens Drillich, President, Endemol Shine Latino and Boomdog CEO Alejandro Rincon.

The scripted series, which will star Nicky Jam and is set to launch in the U.S. on Telemundo, is produced by Endemol Shine Latino and Mexico City-based production company Boomdog. “El Ganador” will be directed by award-winning Jessy Terrero, while Juan Diego Medina of La Industria Inc. and Sergio Pizzolante of C&T Mobs, will serve as executive producers. Casting is currently underway and production is slated to start later this year.

“I want people to know my life from the beginning and hopefully they can see that if I could break through, that they can too,” says Nicky Jam. “Perseverance and humility is the triumph of the human spirit.”

“We are thrilled to bring our upcoming series based on Nicky Jam’s remarkable life and chart-topping music career to the global TV marketplace,” says Endemol Shine Latino’s Drillich. “’El Ganador’ will capture all of the dramatic highs and lows he has incurred over the last decade and in Nicky Jam’s case, life truly is stranger than fiction and his story will undoubtedly make for great television.”

“The story of Nicky’s life and success is truly incredible and inspiring,” says Boombog’s Rincon. “And it would be worth telling even if it didn’t star one of the greatest stars in music in the world. Nicky playing himself is surely unprecedented in Latin music history.”

Added Terrero, “It’s an honor to be a part of such an amazing team that shares the same passion and vision for this project. It’s been a long road getting here, but worth every step.”

“I’m very excited to be a part of “El Ganador,’ the most ambitious project in the Hispanic media landscape,” says Pizzolante. “For years I’ve been waiting and preparing for an opportunity like this one. It’s an honor that Nicky Jam, Juan Diego Medina & Jessy Terrero put their trust in me to put it together. I’m thankful and proud to be able to tell this history with Boomdog and Endemol Shine Latino”.

“El Ganador” will tell the life story of award-winning Nicky Jam, a singer-songwriter, who has become a worldwide music phenomenon. From his humble and troubled start in Boston, to his downfall on the streets, to becoming the king of one of the most popular musical genres, this is not only the life of Nicky Jam, but the history of reggaeton itself.
Nicky Jam has since received some of the most prestigious awards in the music industry, sold out stadiums, earned the admiration of his colleagues and is now the greatest exponent of urban music.

Endemol Shine Latino, the Spanish-language division of Endemol Shine North America based in Miami, Fla., is behind such hits as “El Vato” (Universo), “MasterChef Mexico” (Azteca) and “MasterChef Jr. Mexico” (Azteca).

For further information:

Endemol Shine North America
Joe Schlosser
[email protected]


Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the global content creator, producer and distributor with a diverse portfolio of companies that are behind some of the most prominent hit television formats and series in the world.

Its Endemol Shine Studios division develops and produces original scripted television programming in the U.S. for global exploitation and Endemol Shine Latino oversees all Spanish-language sales and development in both the U.S. and now across all of Latin America. Subsidiary production companies include Authentic Entertainment, Truly Original, and 51 Minds Entertainment. In addition, Endemol Shine North America has a strategic partnership with Ryan Seacrest Productions.


Boomdog is an independent producer dedicated to the development of content and quality production for television. We work hand-in-hand with the most important television stations in Mexico, Latin America and the United States.


C&T MOBS is a content, talent & distribution company backed by CAA. With a keen ability to trend spotting, it aims to provide the media industry with high quality concepts paired with innovative business models.


La Industria Inc. is a company based in Miami, Fla., and Medellín, Colombia, dedicated to the production, management, booking and promotion of artists. Among
them Nicky Jam and ChocQuibTown.

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