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YouTube Announces "The Keys Of Christmas" Holiday Special

December 5, 2016 – YouTube today announced that it has ordered “The Keys of Christmas,” a holiday special starring global superstar Mariah Carey and YouTube musical sensation Rudy Mancuso that features original musical performances by many of the hottest acts around including Carey, Ciara, DJ Khaled and Fifth Harmony. “The Keys of Christmas” will debut on YouTube Red on December 19, 2016.

The star-studded ensemble cast will shepherd Mancuso on a magical adventure of the true meaning of Christmas. This seasonal tale, from Endemol Shine North America and its digital studio Endemol Shine Beyond USA, Just Entertainment Studios and Magic Carpet Productions, will uncover what happens when you accidentally go off the grid on Christmas Eve with no phone and no way to function on this festive night. Carey, Dan Ilani, and Stella Bulochnikov serve as Executive Producers.

World renowned and Grammy Award-winning music director Dave Meyers (Katy Perry’s “Firework,” Pink’s “Just Like Fire” and Rihanna’s “Where Have You Been”) will direct “The Keys of Christmas.” This special will also feature original musical performances by Alex Aiono, Boyce Avenue, Nicky Jam, Bebe Rexha and Gregory Brothers. Boxing legend Mike Tyson will make a special appearance, as he and the others join Mariah to show Rudy the true meaning of Christmas.

“Music is wildly popular on YouTube and we're excited to bring together some of the biggest names in music alongside some of the biggest stars on YouTube. The musical icons and rising artists in ‘The Keys of Christmas’ bring this new holiday tale to life,” said Ben Relles, Head of Unscripted for YouTube Originals. “We are also thrilled to have YouTube comedy star Rudy Mancuso in his first leading role in a music special.”

“‘The Keys of Christmas’ is truly a modern take on the holiday variety special, bringing together traditional and digital natives in this very unique musical format for the YouTube audience,” said Bonnie Pan, President, Endemol Shine Beyond USA. “Dave Meyers, who has an amazing track record working with the top musical acts of our time, had a vision and was able to weave that into a fresh new format with the likes of Mariah Carey, Ciara, DJ Khaled, Fifth Harmony, Rudy Mancuso and many other incredible performers just in time for Christmas.”

“Nothing makes you believe in a Christmas miracle more than creating a show where over 20 super stars from Mariah Carey to DJ Khaled, Rudy Mancuso, Fifth Harmony and the champ himself, Mike Tyson, all come together,” said Justin Hochberg, CEO of Just Entertainment Studios. “Christmas is the global holiday, so launching this show with YouTube Red in the U.S. and so many other countries all on one magical night is the perfect partnership; and would make Santa proud.”

YouTube Red is a paid membership that gives you an enhanced, uninterrupted experience across YouTube, YouTube Music, and YouTube Gaming. Members also get exclusive access to new Original series and movies from top YouTube creators. YouTube Red is currently available in the United States, Australia, New Zealand and Mexico, with plans for additional international expansion next year.

Endemol Shine Beyond USA is the digital studio of Endemol Shine North America,
focused on developing original series across a wide array of platforms. Endemol Shine Beyond USA
has recently announced an exclusive production partnership with Mashable and the launch of original series “Capturing Everest” with Sports Illustrated, the first-ever top-to-bottom climb of Mt. Everest in VR. Endemol Shine Beyond is also behind lifestyle network ICON with Michelle Phan and is one of the top producers of original content on the web, including the hit global eSports series “Legends of Gaming.”

Launched in May 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and
small. YouTube is a Google company.

Just Entertainment Studios is one of the leading multi-platform content creators for television and digital media focusing on international unscripted TV formats, branded content and premium over-the-top (OTT) series. In 2016 alone, it created and sold ten original formats to broadcast and cable networks with high profile talent and entertainment brands such as Mariah Carey and Fifth Harmony as well as created partnerships with the NBA, Nylon media and HologramUSA. Since its founding, Just Entertainment has developed and sold over 40 TV formats and is responsible for hit series such as the #1 rated show “The Profit” (CNBC), “The Great Escape” (TNT) in partnership with Ron Howard and Brian Grazer and “The Moment” (USA Network) hosted by Super Bowl MVP Kurt Warner. In addition, CEO Justin Hochberg developed and produced global franchises “The Apprentice” (NBC) and “The Contender” (NBC and ESPN).

Just Entertainment has secured more than $120 million in product integration deals across ABC, AETN, DirecTV, FOX, NBC and Viacom networks with over 150 of the world’s leading entertainment and consumer brands, which include Fosters, the NFL, Dick Clark’s “New Year’s Rockin’ Eve,” NYC 2012 Olympic Bid, P&G, Pepsi, Royal Caribbean, Skype, Sports Illustrated and Staples.

Shots Studios, is a data-driven entertainment company that produces online comedy videos and comedy music for Millennials and is distributed through multiple channels on YouTube. Shots Studios talent includes Lele Pons, Rudy Mancuso, Anwar Jibawi, Melanie Iglesias, Lorenzo Cromwell, Inanna Sarkis and the Awkward Puppets. Based in San Francisco, CA, the company is backed by Justin Bieber, Floyd Mayweather, WI Harper, DCM Ventures and Upfront Ventures.


For YouTube Red Originals:
Gina Stikes
[email protected]

For Endemol Shine Beyond USA:
Joe Schlosser
[email protected]

Julie Holland
[email protected]

For Just Entertainment Studios:
Jennifer Blasko
[email protected]


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