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Bonnie Pan Named President, Endemol Beyond USA

March 4, 2016 - Bonnie Pan has been named President, Endemol Beyond USA, Endemol Shine North America’s digital division, it was announced today by Charlie Corwin and Cris Abrego, Co-Chairmen, Endemol Shine Americas and Co-CEOs, Endemol Shine North America.

Pan was formerly Executive Vice President, Programming, Maker Studios, responsible for original series in the Gaming, Lifestyle, Family and Entertainment categories. While with Maker, Pan oversaw the development and distribution strategy on more than 70 scripted and unscripted series, including a recent ground-breaking deal with History Channel for late night comedy programming. Prior to her role with Maker Studios, Pan was Head of Global Programming and Audience Development at Yahoo! Video.

“You’d be hard-pressed to find anyone who has made a bigger mark over the last decade in developing and successfully launching original content in the digital space than Bonnie Pan,” says Corwin and Abrego. “Her tremendous experience from both an operational and development stand point is exactly what we were looking for in a new leader for our fast-growing team at Endemol Beyond USA.”

"I am thrilled to join Charlie, Cris, Vivi and the Endemol Shine North America team,” said Pan. “As digital content experiences a period of transformation and hyper growth, Endemol Shine is uniquely positioned to define new creative formats for storytelling and develop innovative partnership frameworks with brands, distribution partners and creators.”

Adrian Sexton, who had served as interim president since August, will continue on as Endemol Beyond USA’s Chief Operating Officer, a position he has held since Sept. 2014. Pan will report to Vivi Zigler, President, Digital, Brand & Audience Development, Endemol Shine North America.

Endemol Beyond is an award-winning global digital production and distribution studio specializing in premium online content and channels, as well as brand integration and talent partnerships. Its global network includes local hubs in the US, UK, Germany, France, Italy, the Netherlands and Spain, as well as in Asia, Latin America and Central and Eastern Europe. Endemol Beyond is part of global content creator, producer and distributor Endemol Shine Group. Endemol Beyond USA recently launched the ICON Network, the first worldwide premium lifestyle network with digital pioneer Michelle Phan and eSports and gaming SMASHER Network with flagship series “Legends of Gaming.”

Pan first joined Maker Studios in August 2014, as EVP Programming, where she led content development for Maker’s Gaming, Lifestyle, Family and Entertainment channels. She also

spearheaded strategic partnerships with Maker Labs creators including James Franco,, Warrior Poets (Morgan Spurlock) and more to co-create and develop content for digital environments.

Pan identified and established partnerships with divisions inside The Walt Disney Company, which included non-fiction projects with ABC News, History Channel and Lucas Film. Pan also led creative relationships with Maker talent to leverage their voice into new formats and series such as “Scare PewDePie” with PewDePie, “Wonderquest” with StampyCat, “Pugatory” with CutiePieMarzia, “Party Fun Times” with Taryn Southern, among others.

Prior to joining Maker, Pan served as Head of Global Programming and Audience Development at Yahoo! Video from 2011-2014. While at Yahoo!, she led strategy and execution of all original programming including Yahoo!’s expansion into long form content. Pan brought former NBC comedy “Community” to Yahoo! and launched numerous series including “Other Space” with Paul Feig, “Sin City Saints” with Mike Tollin, “Burning Love” with Red Hour (Emmy-nominated), “Cybergeddon” from Anthony E. Zuiker which received the Digiday Video Award for Best Video Destination Entertainment (2012) and “Electric City” with Tom Hanks.

In 2009, Pan was named Director of Entertainment Programming & Operations at Yahoo! Entertainment. In that role, she built Yahoo!’s first original programming team which included content across music, lifestyle, celebrity, TV and movies. She first joined Yahoo! in 2007, as Executive Producer and Product Lead of Yahoo! Broadway. Pan created custom-built product experiences around the world of Broadway, including original non-scripted series with top theater producers.

Pan began her professional career working on Tom Stoppard's Broadway production of "Jumpers" followed by Manhattan Theatre Club, where she worked in the office of the Executive Producer. Pan holds an M.F.A. in Theatre Management & Producing from Columbia University and a B.A. in Drama from Catholic University of America.

Further information:

Joe Schlosser

Endemol Shine North America/Endemol Beyond USA

(310) 691 7215 [email protected]


Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the newly launched global content creator, producer and distributor with a diverse portfolio of companies that are behind some of the most prominent hit television formats and series in the world.

Its Endemol Shine Studios division develops and produces original scripted television programming in the U.S. for global exploitation and Endemol Shine Latino oversees all Spanish-language sales and development in both the U.S. and now across all of Latin America. Subsidiary production companies include Authentic Entertainment, Original Media, True Entertainment and 51 Minds Entertainment. In addition, Endemol Shine North America has a strategic partnership with Ryan Seacrest Productions.

Endemol Shine Group’s companies in North America are behind such hit series as Big Brother (CBS), The Biggest Loser (NBC), Hell on Wheels (AMC), Ink Master (Spike), Kingdom (DirecTV), MasterChef (FOX), MasterChef Junior (FOX), Restaurant Startup (CNBC), Swamp People (History), The Real Housewives of Atlanta (Bravo), Steve Harvey (NBCU), T.I. & Tiny: The Family Hustle (VH1), Steve Austin’s Broken Skull Challenge (CMT) and upcoming Hunted (CBS), Superhuman (FOX) and I’m Dying Up Here (Showtime).

Endemol Beyond USA is a Premium Content Network whose content is available across more than 20 platforms including YouTube, Roku, TiVo, DailyMotion, Vessel and Amazon Fire TV. Endemol Beyond is the first Premium Channel Network with hubs in the US, UK, Germany, France, Italy and Spain, with plans to expand into Asia, Latin America and Central and Eastern Europe.

Endemol Beyond USA produces and distributes premium-quality online content starring influential talent such as global music sensation Pitbull across lifestyle, comedy, reality and music-themed digital networks. Together Endemol Beyond and digital pioneer Michelle Phan recently launched ICON, the first worldwide Premium Lifestyle Network. ICON is an online global destination featuring a prolific slate of original programming in beauty, fashion, wellness, DIY, food, human interest stories and travel. Endemol Beyond USA’s new eSports and gaming network SMASHER launched last fall with the debut of “Legends of Gaming.” Visit GetBeyond.US

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