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Endemol Beyond Usa Launches New Apple TV Apps For ICON and SMASHER Networks With Beachfront Media

December 11, 2015 - Endemol Beyond USA has teamed with Beachfront Media’s Rise OTT service to develop original Apple TV apps for both its ICON and SMASHER Networks, it was announced today by Adrian Sexton, interim President and COO, Endemol Beyond USA.

ICON Network, which is led creatively by digital pioneer Michelle Phan and launched globally earlier this spring, is the first worldwide premium lifestyle network. ICON is an online global destination featuring a slate of original programming in beauty, fashion, wellness, DIY, food, human interest stories and travel. SMASHER Network, Endemol Beyond USA’s new eSports and gaming network, launched in October with flagship series “Legends of Gaming” hosted by Toby Turner.

“We are thrilled to offer premium programming from our ICON and SMASHER networks to the next generation Apple TV and extending across all iOS devices,” says Endemol Beyond USA’s Sexton. “While other major media companies are looking to capitalize on OTT distribution, Beachfront Media has accelerated our channel development to new platforms well ahead of the competition.”

"The video entertainment landscape is shifting to reward those investing in the on demand, video everywhere infrastructure," said Frank Sinton, founder and CEO at Beachfront Media. "The success of Endemol Beyond and its networks are proof that apps are the new channels through which people enjoy content. Beachfront Media is excited to be the technology platform powering the discovery of these new channels across screens."

The new ICON Network Apple TV app features many of ICON’s top lifestyle programming including “Pretty Little Pranksters,” “World at Your Finger Tips” and “Face the Movies.” The SMASHER Network app includes “Legends of Gaming,” “SMASHER Let’s Play” and much more.

Endemol Beyond USA is a part of Endemol Shine Group’s global premium content network Endemol Beyond, which delivers over 2 billion monthly YouTube views across its global networks. As a Premium Content Network, programming from Endemol Beyond USA is currently available across more than 20 platforms including YouTube, Facebook, Roku, DailyMotion, Amazon Fire TV and Vessel.

Further information

Joe Schlosser
Endemol Shine North America/Endemol Beyond USA
(310) 691 7215
[email protected]


Beachfront Media is the leading video technology company enabling distribution and monetization of video across all screens. Beachfront Media’s mission is to enable awesome video experiences across all platforms and devices, easily, while delivering measurable results. For more information, visit


Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the newly launched global content creator, producer and distributor with a diverse portfolio of companies in the U.S. that are behind some of the most prominent hit television formats and series in the world. Its Endemol Shine Studios division develops and produces original scripted television programming in the U.S. for global exploitation and Endemol Shine Latino oversees all Spanish-language sales and development in both the U.S. and Mexico. And subsidiary production companies include Authentic Entertainment, Original Media, True Entertainment and 51 Minds Entertainment. In addition, Endemol Shine North America has a strategic partnership with Ryan Seacrest Productions.

Endemol Shine Group’s companies in North America are behind hit series including Below Deck (Bravo), Bullseye (FOX), Big Brother (CBS), The Biggest Loser (NBC), Fake Off (TruTV) Hell on Wheels (AMC), Ink Master (Spike), It Takes a Church (GSN), Kingdom (DirecTV), Knife Fight (Esquire), MasterChef (FOX), MasterChef Junior (FOX), Restaurant Startup (CNBC), Swamp People (History), The Island (NBC), The Real Housewives of Atlanta (Bravo), Steve Harvey (NBCU), T.I. & Tiny: The Family Hustle (VH1), Steve Austin’s Broken Skull Challenge (CMT), Wipeout (ABC) and many more.

Endemol Beyond USA, one of the fastest-growing and award-winning digital networks of 2014, is part of the Endemol Shine Group. As a Premium Content Network, Endemol Beyond USA content is available across more than 20 platforms including YouTube, Yahoo, AOL, Roku, TiVo, DailyMotion and Amazon Fire TV. Endemol Beyond is the first Premium Channel Network with hubs in the US, UK, Germany, France, Italy and Spain, with plans to expand into Asia, Latin America and Central and Eastern Europe. Endemol Beyond USA produces and distributes premium-quality online content starring influential talent such as Pitbull, Brittany Furlan, Drea De Matteo and Andy Milonakis across lifestyle, comedy, reality and music-themed digital networks. Together Endemol Beyond and digital pioneer Michelle Phan have recently launched ICON, the first worldwide Premium Lifestyle Network. ICON is an online global destination featuring a prolific slate of original programming in beauty, fashion, wellness, DIY, food, human interest stories and travel. Endemol Beyond USA’s new eSports and gaming network SMASHER recently launched with the debut of “Legends of Gaming.” Visit

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