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Endemol Beyond USA's ICON Network Set To Debut Two Original Formats In December

December 4, 2015 - Endemol Beyond USA’s ICON Network, which is creatively led by Michelle Phan, is set to debut two original series in December—“Pretty Little Pranksters” and “Culture Chic.”

The second season premiere of ICON Network’s successful series, “Pretty Little Pranksters” will debut on December 5. Ten new episodes of the high-energy beauty prank show featuring celebrity makeup artist Jamie Greenberg will go live every Saturday through early next year.
And season two of “Pretty Little Pranksters” will feature some of the top beauty and lifestyle digital influencers including Tara Michelle, Lana, Shanna Malcolm, Tiffany Ma, Jimmy Wong and Jill Cimorelli.

Also this month, ICON will launch “Culture Chic,” a new original travel and lifestyle series featuring global fashionista Sonya Esman (1.5 Million YouTube subs and 1.1 million followers on Instagram), on go90, the social entertainment platform from Verizon created for the mobile-first generation. This series features extremes in lifestyle from various cultures, including the Black Diamond Girls of Tokyo, transgender beauty pageants in Thailand and waist training trends in NYC.

“When we launched ICON earlier this year with Endemol Beyond, our goal was to develop a place where creators can build their brands and an environment where they can be mentored to create something that is bigger than they could do on their own," said Michelle Phan. “Working with Jamie Greenberg and seeing her creativity evolve and watch her grow as a content creator is exactly the mission behind ICON. I know our viewers are going to love what we have lined up for them in our second season of ‘Pretty Little Pranksters.’”

“Nine months in, the ICON Network is now being developed in 11 territories around the world and continues to create original, dynamic and compelling content, growing to more platforms and more audiences,” said Adrian Sexton, interim president and COO of Endemol Beyond USA. “We’re re-setting the definition of digital lifestyle programming with these two original formats, while expanding our line-up of creators, global content reach and licensing model to new platforms.”

Endemol Beyond USA is a part of Endemol Shine Group’s global premium content network Endemol Beyond, which delivers over 2 billion monthly YouTube views across its global networks. As a Premium Content Network, programming from Endemol Beyond USA is currently available across more than 20 platforms including YouTube, Facebook, Roku, DailyMotion, Amazon Fire TV and Vessel. ICON is an online global destination featuring a prolific slate of original programming in beauty, fashion, wellness, DIY, food, human interest stories and travel.

Further information

Joe Schlosser
Endemol Shine North America/Endemol Beyond USA
(310) 691 7215
[email protected]


Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the newly launched global content creator, producer and distributor with a diverse portfolio of companies in the U.S. that are behind some of the most prominent hit television formats and series in the world. Its Endemol Shine Studios division develops and produces original scripted television programming in the U.S. for global exploitation and Endemol Shine Latino oversees all Spanish-language sales and development in both the U.S. and Mexico. And subsidiary production companies include Authentic Entertainment, Original Media, True Entertainment and 51 Minds Entertainment. In addition, Endemol Shine North America has a strategic partnership with Ryan Seacrest Productions.

Endemol Shine Group’s companies in North America are behind hit series including Below Deck (Bravo), Bullseye (FOX), Big Brother (CBS), The Biggest Loser (NBC), Fake Off (TruTV) Hell on Wheels (AMC), Ink Master (Spike), It Takes a Church (GSN), Kingdom (DirecTV), Knife Fight (Esquire), MasterChef (FOX), MasterChef Junior (FOX), Restaurant Startup (CNBC), Swamp People (History), The Island (NBC), The Real Housewives of Atlanta (Bravo), Steve Harvey (NBCU), T.I. & Tiny: The Family Hustle (VH1), Steve Austin’s Broken Skull Challenge (CMT), Wipeout (ABC) and many more.

Endemol Beyond USA, one of the fastest-growing and award-winning digital networks of 2014, is part of the Endemol Shine Group. As a Premium Content Network, Endemol Beyond USA content is available across more than 20 platforms including YouTube, Yahoo, AOL, Roku, TiVo, DailyMotion and Amazon Fire TV. Endemol Beyond is the first Premium Channel Network with hubs in the US, UK, Germany, France, Italy and Spain, with plans to expand into Asia, Latin America and Central and Eastern Europe. Endemol Beyond USA produces and distributes premium-quality online content starring influential talent such as Pitbull, Brittany Furlan, Drea De Matteo and Andy Milonakis across lifestyle, comedy, reality and music-themed digital networks. Together Endemol Beyond and digital pioneer Michelle Phan have recently launched ICON, the first worldwide Premium Lifestyle Network. ICON is an online global destination featuring a prolific slate of original programming in beauty, fashion, wellness, DIY, food, human interest stories and travel. Endemol Beyond USA’s new eSports and gaming network SMASHER recently launched with the debut of “Legends of Gaming.” Visit

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