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Endemol Shine North America Announces Strategic Licensing Partnerships For Top Unscripted and Scripted Series

June 9, 2015 - Endemol Shine North America announced today licensing partnerships with Wicked Cool Toys, Continuum, WePlay Media and Venum Fight, bringing viewers and fans a vast product line-up to further connect them with their favorite television shows. 

“We are thrilled to work with our licensing partners across our slate of scripted, unscripted and digital programming,” says Vivi Zigler, President, Digital, Brand and Audience Development, Endemol Shine North America. “With a diverse line of products across kitchenware, digital apps, apparel and more, our partners allow our viewers to expand their experience and further engage with their favorite series."

Wicked Cool Toys, Pennsylvania-based toymaker with a diverse portfolio of playthings for all ages, will be launching a kid-safe cooking line inspired by “MasterChef Junior” in November 2015 exclusively at participating Walmart stores. The cooking line is designed to empower children of all cooking levels to improve their culinary skills while having fun in the kitchen. The series is set to premiere its fourth season on FOX in Fall 2015.

Continuum is set to design cookware, bakeware, kitchen tools and utensils and ceramics inspired by culinary hit show “MasterChef,” which is currently in its sixth season sixth season, airing Wednesdays (8:00-9:00 PM ET/PT) on FOX. The first-of-its kind TV partnership will include products made with quality materials and designs for the everyday home chef wanting to cook and master culinary techniques. The new line is expected to be available in stores Q4 2015.

WePlay Media, world-class digital content producers, will launch the “Ask Steve” app based on the syndicated Daytime Emmy® Award winning talk show “Steve Harvey.” Coming soon on iOS and Android, the app will provide viewers and fans of “Steve Harvey” the opportunity to engage with the talk show’s content, drawing out community opinion on trending issues. User generated content will be a prime feature which will tie in to the popular “Ask Steve” segment of the show, taking the classic “What would you do?” question and applying it to a gamified social sharing platform.

Venum Fight, a mixed martial arts and related sports apparel brand designed for athletes and their fans, will launch a Navy St. Gym apparel line for a first-of-its-kind TV partnership with “Kingdom,” DirecTV’s original series which is currently in production for its second season. Apparel and gear including shirts, shorts, sweat pants and shirts, hats, gloves mouth guards, gym bags and sports equipment gear will be available in July 2015 on, Amazon and select online retail stores.

Endemol Shine North America will be present at the 2015 Licensing Expo in Las Vegas from June 9-11 as a participant in booth O197 and a platinum sponsor of the expo’s All-Industry opening night party.

Further information

Julie Holland
[email protected]


Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the newly launched global content creator, producer and distributor with a diverse portfolio of companies in the U.S. that are behind some of the most prominent hit television formats and series in the world. Its Endemol Shine Latino division oversees all Spanish-language sales and development in both the U.S. and Mexico. And subsidiary production companies include Authentic Entertainment, Original Media, True Entertainment and 51 Minds Entertainment. In addition, Endemol Shine North America has a strategic partnership with Ryan Seacrest Productions.

Endemol Shine Group’s companies in North America are behind hit series including Below Deck (Bravo), Bullseye (FOX), Big Brother (CBS), The Biggest Loser (NBC), Fake Off (TruTV) Hell on Wheels (AMC), Ink Master (Spike), It Takes a Church (GSN), Keeping Up with the Kardashians (E!), Kingdom (DirecTV), Knife Fight (Esquire), MasterChef (FOX), MasterChef Junior (FOX), Restaurant Startup (CNBC), Swamp People (History), The Island (NBC), The Real Housewives of Atlanta (Bravo), Steve Harvey (NBCU), T.I. & Tiny: The Family Hustle (VH1), Steve Austin’s Broken Skull Challenge (CMT), Wipeout (ABC) and many more.

Endemol Beyond USA, one of the fastest-growing and award-winning digital networks of 2014, is part of the Endemol Shine Group. As a Premium Content Network, Endemol Beyond USA content is available across more than 20 platforms including YouTube, Yahoo, AOL, Roku, TiVo, DailyMotion and Amazon Fire TV. Endemol Beyond is the first Premium Channel Network with hubs in the US, UK, Germany, France, Italy and Spain, with plans to expand into Asia, Latin America and Central and Eastern Europe. Endemol Beyond USA produces and distributes premium-quality online content starring influential talent such as Pitbull, Brittany Furlan, Drea De Matteo and Andy Milonakis across lifestyle, comedy, reality and music-themed digital networks. Together Endemol Beyond and digital pioneer Michelle Phan have recently launched ICON, the first worldwide Premium Lifestyle Network. ICON is an online global destination featuring a prolific slate of original programming in beauty, fashion, wellness, DIY, food, human interest stories and travel.

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