Todd Barrish, Executive Vice President, Creative Partnerships, Endemol Shine Beyond USA
Todd Barrish serves as Executive Vice President, Creative Partnerships, Endemol Shine Beyond USA, since May 2016.
Barrish leads all content licensing, commercial partnerships and branded entertainment initiatives for Endemol Shine Beyond USA, the digital studio of Endemol Shine North America, focused on developing original series across a wide array of platforms. Endemol Shine Beyond has recently announced a number of new original programming deals, including the holiday special “Keys to Christmas” with Mariah Carey for YouTube Red, upcoming VR-series “Capturing Everest” with Sports Illustrated and an exclusive production partnership with Mashable. Endemol Shine Beyond is also home to the ICON Network, a female-driven digital network focused on beauty, fashion, comedy, relationships, wellness and travel in partnership with Michelle Phan. ICON is available on YouTube, Facebook, Instagram, Snapchat and many other platforms.
Barrish joins Endemol Shine Beyond USA from Maker Studios, where he was formerly Senior Vice President, Global Strategic Partnerships. In that role, Barrish helped streamline the Maker Studios branded content group after being acquired by Disney and he developed and led Maker/Google’s co-sales strategy and outside partner strategy initiatives. He led the team that launched Maker Offers, the company’s programmatic native content technology solution. While at Maker, Barrish also served as VP of Maker Made, a millennial-focused advertising agency based on YouTube influence and expertise that he helped launch. Barrish joined Maker in 2011 as National Director of Sales based in Los Angeles.
Prior to joining Maker Studios, Barrish was Vice President, Sales for Digital Broadcasting Group, where he managed the company’s West Coast sales team. Barrish also previously was the Rich Media Team Lead for Google and worked on the sales team for Doubleclick.
Barrish is a graduate of the University of Maryland and resides in Los Angeles.