Marisa Hammonds, Senior Vice President, Digital, Marketing & Research, Endemol Shine North America
Marisa Hammonds serves as Senior Vice President, Digital, Marketing & Research at Endemol Shine North America.
Hammonds oversees the company’s digital & social media initiatives, as well as all marketing and research across Endemol Shine North America’s shows, including those of its digital studio, Endemol Shine Beyond USA.
Hammonds originally joined Shine America in April 2011, and worked across the company’s digital content and social media strategy. In her current role, three distinct groups come together to grow and engage audiences with compelling content across multiple platforms. Hammonds and her teams also support Endemol Shine’s Brand & Licensing Partnerships, adding their expertise to live events and products spanning the company’s major franchises such as MasterChef (FOX) and MasterChef Junior (FOX) and The Biggest Loser (NBC).
Previously Hammonds served as Vice President, Digital & Social Media at Endemol Shine North America. In that role, Hammonds worked closely with network partners to develop and execute cross-promotional partnerships, digital content and social media activations for the company's TV series. She has launched innovative partnerships with Facebook, Twitter, Spotify, Shazam, Tumblr, Pinterest, and Google Hangouts.
Prior to joining the company, Hammonds worked at a digital advertising startup and before that in consulting for one of the nation’s leading hospital revenue review consultancies based up in San Francisco. Hammonds lives in LA and holds a BA from Stanford University.