Kelia Mihovilovich, Vice President, Brand Partnerships, Endemol Shine North America
Kelia Mihovilovich serves as Vice President, Brand Partnerships, Endemol Shine North America, since June 2015.
Mihovilovich oversees identifying and developing multi-platform brand partnership opportunities for Endemol Shine North America’s scripted, unscripted & digital properties including MasterChef and MasterChef Junior (FOX), Fear Factor (MTV), Page Six TV (Syndicated), The Biggest Loser (NBC) and the upcoming series Best.Cover.Ever (YouTube) with global brand partners such as Ford, Garmin, Johnson & Johnson, Kelloggs, General Mills, Kohls, Subway, Walgreens, and Walmart.
From concept to execution, Mihovilovich works closely with brands and our producers, network & distribution partners to develop strategic on-air creative and custom digital content with off-air promotional extensions that allow the audience to engage with our shows and brands in unique and exclusive ways while ultimately driving brand goals.
Mihovilovich initially joined Endemol Shine in 2007, having held roles in creative affairs and reality development as a producer working on both network and cable shows such as The Biggest Loser, Tabatha's Salon Takeover, The Buried Life and MasterChef.
Mihovilovich previously worked for for MTV Networks on shows including Punk'd, Making The Band and Jackass.
Mihovilovich currently resides in Los Angeles and holds of Bachelor of Arts Degree from Pepperdine University.