Karla Pita Loor, Executive Vice President, Enterprise Inclusion & Social Responsibility, Banijay Americas
As Executive Vice President, Enterprise Inclusion & Social Responsibility, Karla Pita Loor leads a multi-tiered strategy to increase access, awareness, and authentic representation for historically excluded groups across Banijay-owned studios Endemol Shine North America, Bunim/Murray Productions, Truly Original, 51 Minds Entertainment, Authentic Entertainment, Stephen David Entertainment, Mexico City-based Endemol Shine Boomdog and Banijay Mexico and U.S. Hispanic, and São Paulo-based Endemol Shine Brasil.
A strategic partner and diversity ambassador, Pita Loor works across divisions to ensure that Banijay America’s content, creative talent, and workforce represent the company’s commitment to inclusion and social responsibility. Her areas of focus include developing new policies and initiatives for corporate and production staff to enhance an inclusive and equitable culture and talent development practices, providing meaningful consultation with an inclusion lens across the development and production cycles, and working closely with external partners to advance diversity, equity, and inclusion across the industry.
Since joining the company, Pita Loor has spearheaded a number of partnerships with entertainment companies and organizations leading the charge for a more inclusive industry. Most recently, Banijay Americas announced it had joined forces with Ryan Reynolds and Blake Lively’s non-profit Group Effort Initiative to broaden the pipeline for entry-level and below-the-line jobs to workers from historically excluded groups. Additionally, the company made a leadership investment in Coded for Inclusion, an enterprise of Staff Me Up, to broaden the reach of the hiring platform and support Banijay America’s commitment to building inclusive sets. Pita Loor has also crafted a partnership with Warner Bros. Discovery’s One Fifty, whereby five undiscovered storytellers will receive development deals at BMP, Truly Original, or 51 Minds and a first look with Warner Bros. Discovery properties.
Pita Loor has more than two decades of experience in organizational development and brand partnerships, strategic philanthropy and social impact. Prior to joining Banijay Americas, Pita Loor served as the Television Academy’s Chief Development Officer, overseeing strategic partnerships and development for the organization’s charitable, pro-social arm.
An active industry leader on diversity and inclusion issues, Pita Loor serves on the board of the National Association of Latino Independent Producers (NALIP), where she assumed the role of Chair of the Board in 2021. She also serves on the board of directors for the Geena Davis Institute on Gender in Media, on the Cal State Entertainment Alliance, and is a founding member of the Entertainment Industry Foundation’s (EIF) Career Program, which is creating a more diverse talent pipeline into film and television production careers.