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Flavio Morales, Executive Vice President, Endemol Shine Latino, U.S. Initiatives

Flavio Morales serves as Executive Vice President, Endemol Shine Latino, U.S. Initiatives, since November 2015.

Endemol Shine Latino oversees all Spanish-language sales and development in both the U.S. and Mexico, as well as all Spanish and Portuguese-language efforts across Latin America. Endemol Shine Latino just announced three upcoming series with Telemundo, including the first-ever Spanish-language version of “MasterChef” in the U.S. (“MasterChef Latino”), as well as scripted series “El Ganador” starring Nicky Jam and unscripted digital series “Love Clicks 24/7” for Telemundo.com. The division is also producing “Strictly Dancing” (“Mira Quién Baila”) and “Your Face Sounds Familiar” (“Tu Cara Me Suena”) for Univision and the second season of drama “El Vato” for Universo.

And Endemol Shine and Major TV also recently optioned the television rights to Chris Perez’s To Selena With Love, the best-selling book that tells the late Latin music superstar’s love story through the eyes of her husband. Endemol Shine and Major TV are adapting To Selena With Love for both English and Spanish TV audiences with Blue Mariachi, Perez and Carlito Miranda’s production company.

Morales, an experienced programming executive and producer, is developing unscripted, scripted and digital content aimed at the U.S. Hispanic/English-speaking marketplace.

Prior to joining Endemol Shine Latino, Morales was EVP at BIG VIDA Entertainment, where he oversaw production of the NCLR ALMA Awards, along with executive producer Eva Longoria and he produced the Gerardo Ortiz concert film “Como Un Sueno.”

Previously, Morales was a top programming executive at NBCUniversal’s Telemundo’s cable network mun2 (now NBCUniverso), where he spent nearly a decade developing the network’s bilingual/millennial programming mix of series including hits “I Love Jenni,” “Fugitivos de la Ley” and “Larrymania.” While at mun2, Morales helped lead the network to the top of the U.S. Hispanic cable network ratings, ending Galavision’s 30-year run.

In 2008, Morales was honored with a prestigious NAMIC Vision Award, which celebrates and recognizes the cable industry’s commitment to quality and diversity, and in 2009, he was selected as one of Multichannel News’ 40 Under 40 visionaries.

Morales, a Los Angeles native, began creating programming for bicultural Latinos in high school when he formed “ILLEGAL Interns,” a public access show in East LA which showcased music, film, poetry, comedy and political activism. The show received critical acclaim and its programming was displayed at The Geffen Museum of Modern Art.

Morales currently lives in South Pasadena with his wife Laura and kids Elias and Alexa.

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