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Flavio Morales, Executive Vice President, Endemol Shine Latino, U.S. Initiatives

Flavio Morales serves as Executive Vice President, Endemol Shine Latino, U.S. Initiatives, since November 2015.

Endemol Shine Latino, which covers the company’s Spanish-language sales and production in the U.S. and Mexico, as well as all of Latin America including “Gran Hermano” with Telemundo and its first scripted drama “El Vato” for NBCUniverso which has been picked up for a second season.

Morales, an experienced programming executive and producer, is developing unscripted, scripted and digital content aimed at the U.S. Hispanic/English-speaking marketplace.

Prior to joining Endemol Shine Latino, Morales was EVP at BIG VIDA Entertainment, where he oversaw production of the NCLR ALMA Awards, along with executive producer Eva Longoria and he produced the Gerardo Ortiz concert film “Como Un Sueno.”

Previously, Morales was a top programming executive at NBCUniversal’s Telemundo’s cable network mun2 (now NBCUniverso), where he spent nearly a decade developing the network’s bilingual/millennial programming mix of series including hits “I Love Jenni,” “Fugitivos de la Ley” and “Larrymania.” While at mun2, Morales helped lead the network to the top of the U.S. Hispanic cable network ratings, ending Galavision’s 30-year run.

In 2008, Morales was honored with a prestigious NAMIC Vision Award, which celebrates and recognizes the cable industry’s commitment to quality and diversity, and in 2009, he was selected as one of Multichannel News’ 40 Under 40 visionaries.

Morales, a Los Angeles native, began creating programming for bicultural Latinos in high school when he formed “ILLEGAL Interns,” a public access show in East LA which showcased music, film, poetry, comedy and political activism. The show received critical acclaim and its programming was displayed at The Geffen Museum of Modern Art.

Morales currently lives in South Pasadena with his wife Laura and kids Elias and Alexa.

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