Flavio Morales, Executive Vice President, Endemol Shine Latino, U.S. Initiatives
Flavio Morales has served as Executive Vice President, Endemol Shine Latino, U.S. Initiatives, since November 2015.
Morales, an experienced programming executive and producer, develops unscripted, scripted and digital content aimed at the U.S. Hispanic/English-speaking marketplace.
Endemol Shine Latino oversees all of the company's Spanish-language sales and development in both the U.S. and Mexico, as well as all Spanish and Portuguese-language operations across Latin America. Last year, the division launched new content studio Endemol Shine Boomdog, focused on producing both scripted and unscripted Spanish-language programming in the U.S. and Mexico.
Prior to joining Endemol Shine Latino, Morales was EVP at BIG VIDA Entertainment, where he oversaw production of the NCLR ALMA Awards, along with executive producer Eva Longoria and he produced the Gerardo Ortiz concert film Como Un Sueno.
Previously, Morales was a top programming executive at NBCUniversal's Telemundo's cable network mun2 (now NBCUniverso), where he spent nearly a decade developing the network's bilingual/millennial programming mix of series including hits like I Love Jenni, Fugitivos de la Ley, and Larrymania. While at mun2, Morales helped lead the network to the top of the U.S. Hispanic cable network ratings, ending Galavision's 30-year run.
In 2008, Morales was honored with a prestigious NAMIC Vision Award, which celebrates and recognizes the cable industry's commitment to quality and diversity, and in 2009, he was selected as one of Multichannel News' 40 Under 40 visionaries. In 2006, Morales won a Peabody Award for his work on the documentary, "For My Country? Latinos in the Military."
Morales, a Los Angeles native, began creating programming for bicultural Latinos in high school when he formed ILLEGAL Interns, a public access show in East LA, which showcased music, film, poetry, comedy and political activism. The show received critical acclaim and its programming was displayed at The Geffen Museum of Modern Art.
Morales currently lives in South Pasadena with his wife Laura and kids Elias and Alexa.