Flavio Morales, Executive Vice President, Endemol Shine Latino, U.S. Initiatives
Flavio Morales has served as Executive Vice President, Endemol Shine Latino, U.S. Initiatives, since November 2015.
Endemol Shine Latino; which oversees all Spanish-language sales and development in both the U.S. and Mexico, as well as all Spanish and Portuguese-language operations across Latin America, including newly launched studio Endemol Shine Boomdog, which produces original content for both the U.S. Hispanic and Mexican markets.Endemol Shine Boomdog has three upcoming series with Telemundo, including the first-ever Spanish-language version of MasterChef in the U.S. (MasterChef Latino), as well as scripted series Nicky Jam: El Ganador and unscripted digital series Love Clicks 24/7 for Telemundo.com. The studio just finished a successful season of Mira Quién Baila (“Look Who's Dancing”) for Univision and is set to produce Tu Cara Me Suena (Your Face Sounds Familiar) for Univision, as well.
Endemol Shine Boomdog is also developing a scripted drama series based on the boy band Menudo and another based on Chris Perez’s best-selling book To Selena With Love, which tells the late Latin music superstar’s love story through the eyes of her husband.
Morales, an experienced programming executive and producer, is developing unscripted, scripted and digital content aimed at the U.S. Hispanic/English-speaking marketplace.
Prior to joining Endemol Shine Latino, Morales was EVP at BIG VIDA Entertainment, where he oversaw production of the NCLR ALMA Awards, along with executive producer Eva Longoria and he produced the Gerardo Ortiz concert film “Como Un Sueno.”
Previously, Morales was a top programming executive at NBCUniversal’s Telemundo’s cable network mun2 (now NBCUniverso), where he spent nearly a decade developing the network’s bilingual/millennial programming mix of series including hits I Love Jenni, Fugitivos de la Ley, and Larrymania. While at mun2, Morales helped lead the network to the top of the U.S. Hispanic cable network ratings, ending Galavision’s 30-year run.
In 2008, Morales was honored with a prestigious NAMIC Vision Award, which celebrates and recognizes the cable industry’s commitment to quality and diversity, and in 2009, he was selected as one of Multichannel News’ 40 Under 40 visionaries.
Morales, a Los Angeles native, began creating programming for bicultural Latinos in high school when he formed “ILLEGAL Interns,” a public access show in East LA which showcased music, film, poetry, comedy and political activism. The show received critical acclaim and its programming was displayed at The Geffen Museum of Modern Art.
Morales currently lives in South Pasadena with his wife Laura and kids Elias and Alexa.