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Ed Prince, Vice President, Business & Legal Affairs, Endemol Shine North America

Ed Price serves as Vice President, Business & Legal Affairs, Endemol Shine North America, since June 2016.

Prince is responsible for providing advice, counsel and comprehensive business and legal services to Endemol Shine North America’s Digital, Brand & Audience Development group.

Prior to joining Endemol Shine North America, Prince worked for Mattel Inc., where he was the lead production counsel for all Mattel entertainment projects, live events and strategic entertainment partnerships. Previously Prince served as Vice President, Legal & Business Affairs for NBCUniversal Television’s consumer products division, where he worked across the company’s home video, music, gaming and other consumer product-related initiatives.

Prince also has held positions with The Writer’s Guild of America West and United Talent Agency.

Additionally, Prince received an honorable discharge from the United States Marine Corps.  

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