Cindy Olsen, Vice President, Marketing, Endemol Shine North America
Cindy Olsen is a veteran executive with more than 20 years of brand and marketing experience in television. She has served as Vice President of Marketing at Endemol Shine North America since October 2018, where she oversees all day-to-day marketing operations at the production company.
Prior to Endemol Shine, Olsen served for 4 years as Director of Creative and Account Management at Universal Pictures, where she led global and regional partner marketing, media and licensed campaigns for the studio’s theatrical releases in the U.S., Canada and EMEA. While at Universal, Olsen worked with brands such as McDonald’s, Nutella, General Mills and executed 360-integrated advertising campaigns tied to many of Universal’s top films.
Previous to her time at Universal Pictures, Olsen worked for NBC Entertainment’s Network Partnerships team, creating custom cross-platform content tied to NBC primetime programs. Before that, Olsen served as Director, Strategic Marketing Partnerships at ABC Entertainment, where she oversaw brand tie-ins, consumer marketing, as well as, advertiser, distribution and promotional partnerships.
Olsen’s other roles include Director of Consumer Marketing at Bravo, where she spearheaded consumer marketing efforts for the series launch of “Queer Eye for the Straight Guy” and Director, Network Distribution, for Fox Television Network. Olsen got her start working in affiliate relations for Buena Vista Television and ABC.
She holds a B.A. in Journalism from Indiana University (Go Hoosiers!) and currently resides in Valencia with her family.