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Christmas Rini, Executive Vice President, Development, Unscripted Original Series, Endemol Shine North America

Christmas Rini was named Executive Vice President, Development, Unscripted Original Series in March 2018.

Rini now oversees all unscripted development efforts for the studio, reporting to Sharon Levy, President, Unscripted and Scripted Television, Endemol Shine North America.

Rini was previously Executive Vice President of Development for A. Smith & Company, where she oversaw the creation, development and sale of all of A. Smith’s original non-scripted programming. Rini was responsible for the creation of numerous original series including That Awkward Game Show (Spike), The Game of Dating (TV ONE), Teenage Newlyweds (FYI), and Container Homes (HGTV). During her tenure with A. Smith, Rini also oversaw the creation and development of I Survived A Japanese Game Show and Crash Course on ABC, as well as HGTV’s Ellen’s Design Challenge.

Rini’s other credits include Trading Spaces (TLC), The World According to Paris (Oxygen), America’s Worst Driver (Travel), I Married A Stranger (FOX), Ultimate Car Build Off (Discovery) and Full Throttle Saloon.

Rini began her unscripted career at Endemol working on hit series Extreme Makeover: Home Edition from 2003-2006 and got her start in the industry working on drama series Miracles for ABC. 

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