'Married to Real Estate' Starring Egypt Sherrod and Mike Jackson Delivers Strong Premiere Ratings on Thursday, Jan. 13 for HGTV
January 19, 2022 — The eagerly anticipated Thursday, Jan. 13 series premiere of Married to Real Estate, starring powerhouse real estate broker and designer Egypt Sherrod and her husband, builder Mike Jackson as they help families buy and renovate their dream homes in Metro Atlanta, delivered a .57 live plus three-day rating among P25-54 and a .76 L3 rating among W25-54 in its 9-10 p.m. timeslot. This was a 10 percent increase among P25-54 and a 15 percent lift among W25-54 over the prior six weeks. The episode, which attracted more than 3.9 million total viewers, also performed well in other key demos, delivering a .73 L3 rating among upscale P25-54 and a .91 among upscale W25-54, both up 31 percent over the prior six weeks. And, it garnered a .64 L3 rating among P2+ and a 1.26 L3 household rating. In addition, Married to Real Estate ranked as the #2 non-news/sports cable program among households, P2+, upscale P25-54 and upscale W25-54 and was a top 3 non-news/sports cable program among P25-54, W25-54 and upscale M25-54 in its timeslot.
"With Married to Real Estate, HGTV has another winner right out the gate," said Jane Latman, president, HGTV & Streaming Home Content, Discovery, Inc. "Egypt and Mike's relationship is about fun, positivity and love—love for their family and passion for the real estate and renovation projects that they manage together. This strong ratings performance, coupled with the animated social media response during the premiere episode, confirms that America is already hooked on this amazing family."
HGTV’s digital platforms also saw strong support for Married to Real Estate. Content promoting the series premiere generated more than 627,000 video views across the net’s Facebook, Twitter, and Instagram accounts, and the series premiere is the second-most watched episode on HGTV GO since Jan. 13.
New episodes of Married to Real Estate air Thursdays at 9 p.m. ET/PT on HGTV and are available to stream every Thursday ondiscovery+. And, also on discovery+, fans can stream Egypt’s previous HGTV series, Flipping Virgins and Property Virgins. They also can catch Egypt and Mike as guest judges in season two of the mega-hit home renovation competition series Rock the Block.
Married to Real Estate is produced by 51 Minds Entertainment.