Endemol Shine Brasil Enjoys Banner Year Across Its Digital Properties
Banijay-owned Studio Sees 320% Revenue Growth Year-Over-Year
Launched More Than 26 Digital Channels Across Latin America
March 30, 2021 – Endemol Shine Brasil, part of Banijay, today announces it has enjoyed a successful year across its rapidly growing digital properties, seeing revenue grow by 320% year-over-year.
Since 2019, São Paulo-based Endemol Shine Brasil has been leading all digital initiatives for Banijay’s entire portfolio throughout most of Latin America, transforming the vast territory into an industry-leading case where successful IP has no boundaries and new business solutions are being created for the studio’s partners.
2020 was clearly a tough year for many globally, but Endemol Shine Brasil was able to successfully harness Brasil and numerous other Latin territories’ insatiable appetite for all things digital across its 26 different channels on major content platforms like YouTube, Instagram and Twitter. The team in Brasil worked closely with Michelle Wasserman, Senior Vice President, Brasil, Latin America and U.S. Hispanic for Banijay Rights, to expand its digital reach across the region.
"Latin America is a territory that consumes more television than any other continent in the world. We are passionate about entertainment and the same is now true for our digital consumption,” said Izabela Ianelli, Digital Director, Endemol Shine Brasil. “Together with Michelle and our partners at Banijay Rights, we have worked tirelessly to launch digital properties that are engaging and consistent with many of our hit linear properties including MasterChef in the region.”
In 2020, the team created and led the design of 26 channels on major content platforms. On YouTube alone, the team published more than 4,800 videos, where revenue on the platform grew by over 320%. Due to these efforts, the Latin American channels on YouTube managed by Endemol Shine Brasil grew more than 360% in volume of views compared to the previous year. In addition, on Facebook, views grew by more than 156% in watch time in 2020.
The team generated new digital business opportunities for hit LatAm television formats such as MasterChef Colombia by RCN Televisión, Yo Soy Perú by Latina Televisión, MasterChef Argentina by Telefé, transforming Banijay Brasil's footprint into a complete solution for 21 different LatAm clients.
Michelle Wasserman, Senior Vice President, Brasil, Latin America and U.S. Hispanic for Banijay Rights says; “Our combined digital efforts and results have been truly impressive. On top of monetization, which is no small thing, developing new and healthy lines of business for our brand partners is also very important. Our local partners have played a key role in all of this success and it’s exciting to see them so engaged. They are benefitting financially, getting their shows cross-promoted on new and different platforms and get valuable feedback and measurements from their audiences.”
One of the most successful versions of MasterChef globally, MasterChef Celebrity Argentina, recently launched its latest season with great success on Telefe and was followed by the most engaged channel of the format in Latin America. With 1,054 videos published on social platforms by Endemol Shine Brasil, MasterChef Celebrity Argentina’s 2020 season reached more than 107 million views on YouTube and 2.3 million views on Facebook.