Endemol Shine Boomdog Teaming with Touché Films to Develop Content with Enchufe.TV
Studios Working Together on Scripted and Unscripted Programming from Wildly Popular Latin American YouTube Channel
October 12, 2020 - Endemol Shine Boomdog, a division of Endemol Shine North America, is teaming with digital media publisher Touché Films to develop content with its wildly popular Latin American YouTube Channel enchufe.tv, it was announced today by Alejandro Rincon, CEO, Endemol Shine Boomdog.
Enchufe.tv, which has nearly 24 million subscribers across Latin America and North America, features comic sketches that put a spotlight on the funny side of reality for young people living in Latin America. Enchufe.tv, which is the #1 Spanish-language sketch comedy channel in the world, has also quickly grown in popularity with its critically acclaimed parodies of top films and TV series.
Endemol Shine Boomdog and Touché Films are currently developing a handful of projects together that they will jointly bring to the TV/streaming marketplace later this year, including high school sketch comedy Prepa 1-2-3.
“We are thrilled to be joining forces with the team at Touché Films, who have built an incredible following here in Mexico and across Latin America with hilarious digital content on enchufe.tv,” says Boomdog’s Rincon. “We are exploring a number of potential series that we will look to bring to the TV marketplace very soon.”
“Working together with an experienced team in premium content such as Endemol Shine Boomdog, allows us to enhance the talent and creativity that we have been building for almost nine years at Touché Films. The projects that we are developing together carry Enchufe.tv’s DNA enhanced by the experience and talent of Endemol Shine Boomdog’s team,” commented Arturo Yépez, CEO of Touché Films.
Touché Films is home to the successful digital channel Enchufe.tv with 23.6 million subscribers in its YouTube channel and more than 40 million users in total media reach.
In November 2019, Touché released its first feature film theatrically, Dedicada a mi ex, which became the highest grossing Ecuadorian film in history. In September 2020, Touché premiered its first Premium series with YouTube Originals: Mortal Glitch, a limited series of five episodes in its first season. The series reached 30 million views just over a month after its premiere.
At the beginning of 2020, Touché Films announced a co-production agreement with Fox Telecolombia for the creation of sketches with Colombian talent within the Enchufe.tv channel. In October, the company announced a partnership with Anima Estudios for the production of an animated series based on the expanded universe of Enchufe.tv.
Touché Films is in pre-production of its second feature film Inadaptada, a remake of the successful Dutch franchise Misfit (NewBeTV 2017). The film will be shot in Ecuador in December 2020 and will be released in theaters in the region during the first half of 2021.
Endemol Shine Boomdog currently produces such hit series as MasterChef Mexico (Azteca), Mira Quien Baila (Television/Univision), Quién es la Máscara (Televisa/Univision) Nicky Jam: El Ganador (Netflix), LOL (Amazon), Me Caigo de Risa (Televisa), Súbete a mi Moto (Amazon), Se Rentan Cuartos (Comedy Central LatinAmerica) and Tu Cara Me Suena (Univision).
Earlier this year, Endemol Shine Boomdog announced it had signed a bounty of top comedic talent and was developing a slate of original new scripted and unscripted comedy series. The studio signed award-winning actors/comedians Fran Hevia (Se Rentan Cuartos), Alex Fernandez (LOL), Michelle Rodriguez (LOL, Me Caigo de Risa), Ricardo O’Farrill (LOL) and El Diablito (Se Busca Comediante, LOL).
Boomdog is also home to Latin superstar actress Kate del Castillo (La Reina del Sur) who has an overall deal to develop, produce and star in original scripted and unscripted series with the studio. Acclaimed producer Gaston Pavlovich and his Mexico City-based production company Fabrica de Cine also have a development and production deal with the studio.
About Endemol Shine Boomdog
Endemol Shine Boomdog was formed in November 2017, when Endemol Shine North America merged its Spanish language division Endemol Shine Latino with Mexico City-based production company Boomdog. The newly combined studio, which has offices and production facilities in Mexico City, Miami and Los Angeles, is focused on developing and producing scripted and unscripted content for the U.S. Hispanic and Mexican TV markets. Endemol Shine Boomdog currently has numerous hit shows and projects in development across myriad networks/platforms including Netflix, Amazon, Televisa, Univision, Telemundo, Azteca, HBO, MTV, Comedy Central and more.
In July 2020, Endemol Shine Group was acquired by Banijay, creating the world’s largest international content producer and distributor spanning 22 territories with over 120 production companies and a multi-genre catalogue boasting over 88,000 hours of original standout programming.
About Touché Films
Touché Films is a digital media publisher that creates engaging and innovative video content for young Spanish speaking audiences across multiple platforms, concentrating its efforts on the digital landscape. It is part of the 2btube and 2bOriginals group. Its series, Enchufe.tv has been distributed in Comedy Central in Latin America, Galavisión in the United States and in free television in Ecuador, Peru and other countries. It is one of the content providers for leading brands in Spanish and has numerous projects under development for both new media and traditional platforms.