Comedy Central Starts Production for its First Original Mexican Scripted Comedy Series, "Se Rentan Cuartos," Starring Itatí Cantoral
(September 24, 2019) - Comedy Central Latin America has started production of its first Mexican scripted comedy series, SE RENTAN CUARTOS. This title will be the first original sitcom produced by Comedy Central in the region, will be filmed entirely in Mexico City, and will premiere throughout Latin America on October 30, exclusively on Comedy Central.
Se Rentan Cuartos follows the story of a wealthy family that ends up bankrupt, and after rejection from their social environment, they have no choice but to start a new life by sheltering in the only property they managed to save: a large, old house located in one of the most popular neighborhoods of the CDMX, which they turn into a guest house. Immersed in the world that they always despised from their privileged position, class struggle becomes a war and the family will learn lessons of simplicity, humility and brotherly love... and also to experience what it is to ‘amar a Dios en tierra de indios’.
In this story, Itatí Cantoral will play Graciela Garza De La Garza and Más Garza: the materialistic, egomaniacal and carefree matriarch who after becoming bankrupt, finds herself in the 'boring' position of taking responsibility to keep her family together. The cast of Se Rentan Cuartos is completed by Armando Hernández (El César, Amar Te Duele), Paco Rueda (Como si fuera la primera vez, Después de Lucía), Yare Santana (El Pez Azul), Irving Peña (El juego de las llaves, Señora Acero), Carlos Espejel (Chiquilladas, Paquita la del Barrio), María Chacón (Silvia Pinal, frente a ti), Jorge Ortín (Por amar sin ley), among others. Se Rentan Cuartos will feature a special guest actor in each episode, which will be revealed soon.
Tiago Worcman, SVP and Head of Music and Entertainment Brands at Viacom International Media Networks (VIMN) Americas commented, "We are happy to confirm the first sitcom of Comedy Central Latin America: 'Se Rentan Cuartos', a series designed for Mexico with all the idiosyncrasies of the culture. This bold combination of scripted comedy, comedy sketches and improvisation will be led by a talented team of writers and an incredible cast of stars and actors from comedy, film and theater. We are confident that this new Mexican comedy will catch audiences across the region."
Se Rentan Cuartos will be produced for Comedy Central by Viacom International Studios (VIS) through Endemol Shine Boomdog. The sitcom is written by David Hernandez, one of the creative minds behind comedy hits such as Vecinos, La Familia P.Luche and No se Aceptan Devoluciones.
Since its launch in 2012, Comedy Central has promoted Latin American comedy with the production of local original content including hundreds of stand-up comedy episodes (Mexico, Colombia, Argentina, Brazil), original reality shows, fictional programs, variety specials and live events that have made millions of viewers laugh in Latin America. Some of Comedy Central's most recent and popular original productions include Backdoor – Humor por donde no lo esperas, Duelo de Comediantes, Bar Central, Drunk History, Lip Sync México, La Culpa es de Colón, La Culpa es de Cortés, La Culpa es de Llorente y el Comedy Central Fest, among others.