Univision Communications, the Leading In-Culture Entertainment Destination for Hispanics, Unveils 2018-19 Content Slate Built on Dynamic Live News, Sports, Music and Unscripted Entertainment
MAY 10, 2018 – Univision Communications Inc. (UCI), the leading media company serving Hispanic America, underscores its leadership position as the No. 1 destination for the best in-culture entertainment for Hispanics, regardless of demographic and daypart. UCI’s 2018-19 season features a content lineup led by dynamic live Sports, Music, News and unscripted entertainment by new and diverse creative voices spanning eight culturally relevant genres.
“This year’s Upfront is about ‘Culture Unbound,’ a tribute to the relationship we’ve established with our community that has made us the destination of choice for 25 consecutive seasons,” said Randy Falco, President and Chief Executive Officer, UCI. “We know the bestway to connect with our audience is through live News, Sports, Music and unscripted entertainment, which we deliver across our portfolio everyday, and is our key differentiator in the market.”
“We have gone to great lengths and made substantial investments in our content strategy to maintain UCI’s position as the leading destination for Hispanics in this changing marketplace,” said Isaac Lee, Chief Content Officer, UCI.
Jessica Rodriguez, President & Chief Operating Officer, UCI Networks and Chief Marketing Officer, UCI, added: “With initiatives such as the global Spanish-language TV pilot season and continued partnerships with the new generation of content creators, we will entertain with in- culture content that incorporates the elements we know our audience loves while enabling their discovery of non-traditional genres such as sword-and-sandal and supernatural.”
This year’s programming strategy is the product of a multi-source pipeline of content and highlights UCI’s strong portfolio across key focus areas, including:
Live Sports – UCI has established itself as the U.S.’s undisputed Home of Soccer, the fastest-growing sport on television. With the top properties, talent and technology in the industry, Univision Deportes reaches tens of millions of passionate fanáticos at their core with its coverage of the “beautiful game.” This year, Univision Deportes will produce and distribute 1,400 live matches – more than any other media company – across its TV and digital platforms. That includes highly anticipated coverage of the UEFA Champions League, Europa League and Nations League, additions that elevate Univision Deportes’ portfolio of games to new prominence. Univision Deportes will also deliver the 2019 CONCACAF Gold Cup and is the official home of both the U.S. and Mexican national teams.
News – As Hispanic America’s most trusted source of news and information, UCI delivers the community’s primary and most reliable stream of quality journalism, distributing more news content across all of its platforms than any other network, regardless of language. In 2018, Univision News will bring its audience the most comprehensive coverage of world news and events, including elections in the U.S. and Latin America, the 2018 FIFA World Cup, the North Korea-U.S. summit, the trial of Joaquín “El Chapo” Guzmán and the 100th anniversary of World War I. UCI continues to produce content for distribution across platforms, such as “Noticiero Univision Edición Digital,” which simultaneously airs live from the newsroom on Facebook, YouTube, Periscope and across all of UCI’s digital platforms. Univision News will also continue to produce specials on immigration, politics, health and education on new and innovative formats, including the launch of new podcasts, infographics, data journalism projectsand interactive digital tools aimed at helping U.S. Hispanics navigate life in their communities and access important services.
Live Music – UCI is the top destination for Latin music in the U.S. Not only is UCI responsible for launching and celebrating some of Latin music’s biggest stars, it also built the foundation for the genre’s top awards shows with best-in-class productions including the longest-running award show in the U.S., “Premio Lo Nuestro,” Youth Awards Show “Premios Juventud” and the “Latin GRAMMY® Awards.” In addition, UCI’s Uforia platform, which has grown into the biggest music brand for U.S. Hispanics, spans concert series, radio stations, streaming and podcasts – and connects a powerful mobile-first app experience with the brightest stars on the biggest stages. Uforia also has the largest Latin concert footprint in the U.S.
Unscripted – When it comes to unscripted programming, culture and family co-viewing play an important role. UCI’s reality shows represent and bring to life the best of Hispanic culture, highlighting important lessons about perseverance and overcoming obstacles.
o Sunday Night Fever – Competition series “Mira Quién Baila” and “Nuestra Belleza Latina” return with new seasons, along with powerhouse children’s talent competition, “Pequeños Gigantes.” These unscripted reality entertainment shows have unparalleled brand equity and a strong digital footprint.
Innovative Sports Competition – “Reto 4 Elementos: Naturaleza Extrema” (Four Elements Challenge: Extreme Nature), inspired by the the ancient Mayan civilization, will return for another high-impact season.
Scripted – UCI’s portfolio spans culturally relevant genres that serve the evolving tastes of Hispanic audiences.
- Joint Televisa Global TV Pilot Season – Televisa, in partnership with UCI, revamped its development process to launch the first-ever global Spanish-language TV pilot season, resulting in more than 100 submissions spanning the globe. Titles going into production include “Brujas Al Amanecer” (“Witches at Dawn”), a supernatural teen dramedy that defies convention for Spanish-language TV with a timeless story about the struggle between embracing one’s differences or simply fitting in; and “Las Benditas” (“The Blessed”), an action-driven drama about a group of widowed women who find their most empowered selves while battling back from tragedy.
- Dynamic Productions & Co-Productions – W Studios productions include Season 2 of “La Piloto” (“The Pilot”), “Contracara” (“Flipside”), “La Bella y Las Bestias” (“Beauty and the Beasts”) and “El Último Dragón” (“The Last Dragon”). As part of its continued partnership with Netflix, Univision will air “Tijuana,” a new scripted Spanish-language drama series, co-produced by StoryHouse Entertainment and Netflix. To further engage with Hispanics’ passion for music, and in partnership with Televisa, UCI will bring to life the next- generation telenovela: “L.I.K.E.” The show is inspired by of one of the most popular series of all time, “Rebelde,” which launched the worldwide music career of RBD, one of the most popular Latin pop groups of all time.
- Multi-Season Franchises – Doubling down on popular genres, family friendly dramedy “Mi Marido Tiene Familia,” courtroom drama “Por Amar Sin Ley” and action drama “La Piloto” are all returning for new seasons.
“Culture Unbound,” the thematic platform of the 2018-19 UCI Upfront, represents the unmatched relationship UCI has with the Hispanic consumer based on the most fundamental aspect of human identity: culture. Rather than being anchored in algorithms, UCI offerscarefully selected content that communicates with the Hispanic consumer in-culture to impact their lives, hearts and minds. For advertisers, this content provides high-value engagement, diversified and unique marketing solutions and best-in-class capabilities to support their success. With Hispanic consumer spending projected to grow 85% over the next 10 years, UCI offers a compelling opportunity to reach a valuable and diverse audience that cannot be missed. Through best-in-class partnerships, authentic new brands and exciting innovations, 85% of all U.S. Hispanic millennials turn to UCI, and 86% of all Hispanic adults engage with UCI content every month.*
With a consultative approach, built on the intersection of distribution, data and advertising, UCI is in prime position to help marketers take advantage of a growing and significant consumer demographic. Read more about UCI’s go-to-market strategy, including new digital content partnerships, a new on-demand streaming product, data-driven services and more here.
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UCI’s 2018-19 CONTENT LINE-UP
“Nuestra Belleza Latina” (Our Latin Beauty) – “NBL” features U.S.-Hispanic women competing to break through society’s stereotypes of beauty. This Univision Studios production, which builds off the NBL franchise’s success, combines the excitement of a reality show with the glamour of a talent competition. “NBL” is for all women and about all women; accompanying contestants on their inspiring journeys, and uncovering their fears and joys as they represent the real beauty of Latina, both inside and out. (Primetime – Univision Network – Univision Studios)
“Pequeños Gigantes – 3ra Temporada” (Little Giants – Season 3) – In this family-friendly reality show, groups of adorable and talented children from throughout the U.S. sing and dance with hopes of being recognized as the most gifted little entertainer. The children, ages 6 through 11, will test their artistic aptitude, ability to work together, and assume responsibilities beyond their years as they are mentored by celebrities and compete throughout the season, with the winner announced during the show’s season finale. (Primetime – Univision Network – Televisa)
“¡Mira Quién Baila!” (Strictly Dancing – Season 6) – A dancing reality competition that pairs 10 beloved Hispanic celebrities with professional dancers to compete in front of a live audience every week, dancing to a variety of different rhythms, all in the name of charity. A panel of well- known judges demands the best of contestants as they narrow the field, with the audience making the final decision and selecting the winner. The charity represented by the winning celebrity will receive a generous monetary prize. (Primetime – Univision Network –Endemol Shine Boomdog)
Reto 4 Elementos: Naturaleza Extrema (Four Elements Challenge Extreme Nature) – Inspired by the ancient Mayan civilization, 32 contestants grouped into eight teams meet in the mystical Riviera Maya to begin a life-changing journey. Each week they will competefor 4 million pesos while living in the conditions imposed by one of the 4 elements, they must work as a team to master the four elements: water, air, fire and earth, but they must also work individually to achieve the balance and succeed. Each person must decide if they compete for the money or for the honor. (Primetime –UniMás Network– Televisa)
*Source for UCI Total Reach: Univision Corporate Research estimates of cross platform usage of TV, Radio and Digital. Television: The Nielsen Company, NPM-H (09/25/2017-12/31/2017) Mon-Sun 6a-6a, HA18-49 (000), 6+ min qualifier, Live+7;
Radio: Nielsen Audio PPM/act 1 Nationwide Fall 2017, Unduplicated HP18-49+ Cume M-Su 6a-12m incl. Spill (no P.R). Based on Univision O&Os, Mediabase, BDS, Media Monitors, and Syndication Affiliates; Digital: comScore, Media Metrix (Multi- Platform U.S. Hispanic A18-49) [E] Univision & FMG Total Reach, October - December 2017 average.
Visit corporate.univision.com for more information on UCI, and follow @UCIPRTeam on Twitter and Instagram.
CONTACTS: Carolina Valencia
Rosemary Ravinal 305.471.1634
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a chief content creator in the U.S., includes Univision Network, one of the top networks in the
U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country, available in approximately 88% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network available inapproximately 82% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the most-watched U.S. Spanish-language entertainment cable network, as well as UDN (Univision Deportes Network), the most-watched U.S. Spanish-language sports cable network, Univision tlnovelas, a 24-hour Spanish-language cable network dedicated to telenovelas, ForoTV, a 24-hour Spanish-language cable network dedicated to international news, and an additional suite of cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; an investment in El Rey Network, a general entertainment English-language cable network; Univision Local Media, which owns and/or operates 63 television stations and 58 radio stations in major
U.S. Hispanic markets and Puerto Rico; Univision Now, a direct-to-consumer, on demand and live streaming subscription service; Univision.com, the most-visited Spanish-language website among U.S. Hispanics; and Uforia, a music application featuring multimedia music content. The Company also includes assets that serve young, diverse audiences. This includes news and lifestyle English-language cable network FUSION TV and a collection of leading digital brands that span a range of categories: technology (Gizmodo), sports(Deadspin), lifestyle (Lifehacker), modern women’s interests (Jezebel), news and politics (Splinter), African American news and culture (The Root), gaming (Kotaku), Environment (Earther), and car culture (Jalopnik). Additionally, UCI has ownership in comedy and news satire brands The Onion, Clickhole, The A.V. Club and The Takeout. Headquartered in New York City, UCI has content creation facilities and sales offices in major cities throughout the United States. For more information, please visit corporate.univision.com.