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Endemol Shine North America Names Christmas Rini, Executive Vice President, Development, Unscripted Original Series

March 20, 2018 - Endemol Shine North America has named veteran unscripted development executive Christmas Rini, Executive Vice President, Development, Unscripted Original Series and made several additional appointments to its programming team, it was announced today by Sharon Levy, President, Unscripted and Scripted Television, Endemol Shine North America.

Levy has also named Emmy Award-winning producer Michael Weinberg to the newly created position of Executive Vice President of Syndication, while Sean Loughlin has been promoted to Senior Vice President, Unscripted Development.

Rini, who will now lead all unscripted development efforts under Levy, joins Endemol Shine from A. Smith & Company, where she previously served as Executive Vice President of Development. 

Weinberg, who was formerly Senior Vice President, Development at Endemol Shine North America, helped develop the studio’s Steve Harvey daytime talk show, has overseen the recent launch of “Page Six TV” in national syndication and is currently developing additional opportunities in the first-run syndication marketplace for Endemol Shine. Weinberg will report to Levy.

And Loughlin, who has been with Endemol Shine since 2005, is developing original unscripted series/formats for the company and now reports to Rini. 

Earlier this month, Levy announced her first appointments since arriving at Endemol Shine North America last year, naming DJ Nurre, Executive Vice President, Unscripted Original Series, Dan Cazzola, Vice President, International Development, Unscripted and Lisa Fahrenholt, Vice President, International Development, Scripted. 

“The first six months of my tenure with Endemol Shine have been busy putting together a killer team, ready to create, execute and share amazing content with audiences across all platforms,” said Levy. “With the addition of Christmas, Michael leading our syndication initiatives and Sean’s promotion, I believe we are now poised to smash it.”

Added Rini, “Endemol Shine is the gold standard in unscripted programming and I'm beyond thrilled to be a part of this world-class team. Working with creative juggernauts Cris Abrego and Sharon Levy is a dream come true and I look forward to helping them bring the next wave of innovative and ground-breaking content to the marketplace.”

“I am excited by the opportunities that lie ahead in syndication and I truly love the daily dialogue that exists with syndicated viewers,” says Weinberg. “Endemol Shine has the international resources to bring proven formats to the U.S. marketplace and our team is currently developing a number of potential syndicated vehicles now.”

Prior to joining Endemol Shine, Rini spent 12 years with A. Smith & Company, most recently as Executive Vice President of Development, where she oversaw the creation, development and sale of all of A. Smith’s original non-scripted programming. 

Rini was responsible for the creation of numerous original series including “That Awkward Game Show” (Spike), “The Game of Dating” (TV ONE), “Teenage Newlyweds” (FYI), and “Container Homes” (HGTV). During her tenure with A. Smith, Rini also oversaw the creation and development of “I Survived A Japanese Game Show” and “Crash Course” on ABC, as well as HGTV’s “Ellen’s Design Challenge.” 

She originally joined A. Smith in 2006, as Manager of Development and rose through the ranks overseeing and participating in a number of cable and network series, including “Trading Spaces” (TLC), “The World According to Paris” (Oxygen), “America’s Worst Driver” (Travel), “I Married A Stranger” (FOX), “Ultimate Car Build Off” (Discovery) and “Full Throttle Saloon” (TruTV).

The move to Endemol Shine North America is a return to Rini’s roots, as she began her unscripted career at Endemol working on hit series “Extreme Makeover: Home Edition” from 2003-2006. And she began her television career working in scripted on drama series “Miracles” for ABC.

Weinberg, who will now lead the company’s first-run syndication efforts, previously was Senior Vice President, Development, Endemol Shine North America. Weinberg, who had been in that role since June 2015, recently oversaw the development and launch of “Page Six TV” in national syndication and was responsible for the development of Endemol Shine’s “Pitbull's New Year's Revolution” specials on FOX. 

Weinberg originally joined Endemol USA in 2009 as Vice President, Unscripted Development, where he oversaw the development of Daytime Emmy Award-winning syndicated series “Steve Harvey,” as well as “101 Ways To Leave A Game Show,” “Love in the Wild” and numerous other series.

Prior to joining Endemol Shine USA, Weinberg served as co-executive producer on “America’s Got Talent” (NBC), “Don’t Forget The Lyrics” (FOX), “1 vs. 100” (NBC) and “Just For Laughs” (ABC). And he previously played an integral role in the launches of “Late Night with Conan O’Brien” and “Later with Bob Costas.”

Loughlin, who has been named Senior Vice President, Unscripted Development, has been with Endemol Shine since 2005. Loughlin, who was previously Vice President, Unscripted Development, was part of the internal team that developed and sold such series as “Page Six TV,” “Pitbull’s New Year’s Revolution,” “Love in the Wild,” “101 Ways to Leave a Game Show” and “Steve Harvey.” 

Loughlin originally joined Endemol USA as part of the launch team for the company’s scripted efforts. He was part of the initial development sale of the hit AMC series “Hell on Wheels.” 

For further information:

Joe Schlosser

Endemol Shine North America

Joe.schlo[email protected]




Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the global content creator, producer and distributor with a diverse portfolio of companies that are behind some of the most prominent hit television formats and series in the world.

Its Endemol Shine Latino division oversees all Spanish and Portuguese-language operations across Latin America, including newly launched studio Endemol Shine Boomdog, which produces original content for both the U.S. Hispanic and Mexican markets. Endemol Shine North America’s subsidiary production companies include Authentic Entertainment, Truly Original, and 51 Minds Entertainment.

Endemol Shine Group’s companies in North America are behind such hit series as Big Brother (CBS), Ink Master (Spike), MasterChef (FOX), MasterChef Junior (FOX), Swamp People (History), The Real Housewives of Atlanta (Bravo), T.I. & Tiny: The Family Hustle (VH1), Steve Austin’s Broken Skull Challenge (CMT), Page Six TV (Syndicated), Billion Dollar Buyer (CNBC), Fear Factor (MTV), Best.Cover.Ever. (YouTube), I'm Dying Up Here (Showtime) and upcoming Trading Spaces (TLC) and Deal or No Deal (CNBC). 

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