Endemol Shine Latino's Michelle Wasserman Heads To Miami For Expanded New Role
January 23, 2018 - Michelle Wasserman, Senior Vice President, Format Licensing & Content Development, Endemol Shine Latino, is headed to the company’s Miami offices in a newly expanded role, it was announced today by Laurens Drillich, President, Endemol Shine Latino.
Wasserman, who has spent the last five years in Endemol Shine’s Buenos Aires, Argentina office, has played an instrumental role in the company’s Latin American programming sales and development initiatives over the that time.
In addition to continuing her responsibilities in Latin America, Wasserman will now be an integral part of the company’s Miami operations and look to further expand Endemol Shine’s businesses across all genres and platforms. Wasserman will continue to report to Drillich.
Endemol Shine Latino, which is a division of Endemol Shine North America, oversees all Spanish and Portuguese-language operations across Latin America, including newly launched studio Endemol Shine Boomdog, which produces original content for both the U.S. Hispanic and Mexican markets.
“Michelle has done a phenomenal job leading our format distribution efforts across Latin America for the last six years, expanding Endemol Shine’s reach in the region with many of our top formats,” says Drillich. “She is a top seller and a great professional and I’m excited to have her joining us in Miami and sitting in the office next door.”
“I’m truly excited to be headed to Miami and working closely with Laurens and our Endemol Shine Latino team,” says Wasserman. “I am fortunate that I get to continue working with all of my clients and the great production teams across Latin America, while also expanding my role and getting an opportunity to take on more responsibilities.”
Since December 2012, Wasserman has served as Senior Vice President, International Business and Content Development, Endemol Shine Latino, working out of Buenos Aires.
Wasserman has been responsible for all format distribution and marketing strategies, co-productions for Endemol Shine in Latin America (outside of Brazil). She has sold and overseen local development of dozens of Endemol Shine formats in Latin America, including top hits like “MasterChef,” “Big Brother,” “My Name Is” and many other series.
Wasserman recently was instrumental for setting up a hub in Sao Paulo for the regional production of hit unscripted series “The Wall,” which includes local versions in Argentina, Colombia, Uruguay, Chile and Brazil.
Prior to joining Endemol Shine, Wasserman served as Head of International Business for Telefe in Buenos Aires (2007-2012). With Telefe, she led the company’s 20-person international team, while overseeing programming distribution, format sales and production services. Wasserman first started with Telefe in 2002, then held several different positions for the company and led its international restructuring in 2006.
Wasserman previously held a variety of sales and promotion roles with Admira Media, PSN (PanAmerican Sports Network), Fox Latin America Channel and Telemax.
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ABOUT ENDEMOL SHINE NORTH AMERICA
Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the global content creator, producer and distributor with a diverse portfolio of companies that are behind some of the most prominent hit television formats and series in the world.
Its Endemol Shine Latino division oversees all Spanish and Portuguese-language operations across Latin America, including newly launched studio Endemol Shine Boomdog, which produces original content for both the U.S. Hispanic and Mexican markets. Subsidiary production companies include Authentic Entertainment, Truly Original, and 51 Minds Entertainment.
Endemol Shine Group’s companies in North America are behind such hit series as Big Brother (CBS), Ink Master (Spike), Kingdom (AT&T Audience Network), MasterChef (FOX), MasterChef Junior (FOX), Swamp People (History), The Real Housewives of Atlanta (Bravo), T.I. & Tiny: The Family Hustle (VH1), Staten Island Hustle (CNBC), Steve Austin’s Broken Skull Challenge (CMT), Page Six TV (Syndicated), Billion Dollar Buyer (CNBC), Fear Factor (MTV), Best.Cover.Ever. (YouTube), I'm Dying Up Here (Showtime) and upcoming Trading Spaces (TLC).