Emmy-Winning Producers Glenda Hersh and Steven Weinstock, Co-Presidents & CEOs of True Entertainment and Original Media, Merge Companies to Form TRULY ORIGINAL
January 4, 2017 - Emmy-winning producers Glenda Hersh and Steven Weinstock, who founded their company True Entertainment in 2000 (acquired by Endemol Shine North America in 2003), and who in April 2015 also became co-presidents and co-CEOs of ESNA’s Original Media, announced today they are merging the companies they jointly run into a new full-service, fully integrated production entity: Truly Original.
Hersh and Weinstock will serve as co-presidents and co-CEOs of the new company, and Truly Original will remain a subsidiary of Endemol Shine North America.
While centralizing systems and operations in areas such as production and post-production, business and legal affairs, and finance, Truly Original will maintain the “True Entertainment” and Original Media” creative labels for brand consistency, and Truly Original will remain dedicated to producing programming distinct to each brand (for example, The Real Housewives of Atlanta and Vanity Fair Confidential from True Entertainment, versus Ink Master and Swamp People from Original Media).
By harnessing the collective creative energy and production expertise of both companies, Truly Original also allows Hersh and Weinstock to further cultivate their executive talent across a larger spectrum of programming, share resources to optimally serve their clients and shows across broadcast, cable and digital, and bring the staffs of both production companies together as one unified team, ultimately providing them enhanced career and growth opportunities. Currently, Truly Original produces 16 series across 10 networks.
In a joint statement, Hersh and Weinstock said, “We are genuinely thrilled to be announcing Truly Original, which represents a blending of the respective strengths of two successful production companies, while maintaining the creative identity of each. We look forward to continuing to execute at the highest levels of creativity and innovation for our network partners, and to offering our executive and production talent even greater opportunity as our business continues to evolve.”
Added Cris Abrego, chairman, Endemol Shine Americas and CEO, Endemol Shine North America, “With their sharp creativity and singular vision for leadership, Steven and Glenda have built and shepherded two of our industry’s most prolific, successful and distinguished production companies. Their value to Endemol Shine is immense and we’re excited to support them in this exciting Truly Original endeavor.”
To accommodate the needs of the new larger production entity, Truly Original will be moving to new New York City office space in early 2017 (True Entertainment and Original Media currently operate from separate NYC locations), with a build-out underway to house development and programming, production and post-production, business, legal, talent and all other departments under one roof.
About Truly Original
Truly Original creates a broad range of scripted and unscripted programming for television and digital platforms through its award-winning brands True Entertainment and Original Media. Run by Emmy award-winning producers Glenda Hersh and Steven Weinstock, who serve as Truly Original’s co-presidents and CEOs, the company is a subsidiary of Endemol Shine North America. Truly Original's hit series include The Real Housewives of Atlanta, The Real Housewives of Potomac, Don't Be Tardy, Shahs of Sunset and the upcoming Summer House and Stripped, for Bravo; Ink Master and Ink Master Redemption for Spike; Vanity Fair Confidential for ID; Swamp People for History; Comic Book Men for AMC; Hack my Life for TruTV; I Love You But I Lied for LMN; The Horn for Red Bull TV, and many others. Truly Original is headquartered in New York City.
About Endemol Shine North America
Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the global content creator, producer and distributor with a diverse portfolio of companies that are behind some of the most prominent hit television formats and series in the world.
Its Endemol Shine Studios division develops and produces original scripted television programming in the U.S. for global exploitation and Endemol Shine Latino oversees all Spanish-language sales and development in both the U.S. and now across all of Latin America. Subsidiary production companies include Authentic Entertainment, Original Media, True Entertainment and 51 Minds Entertainment. In addition, Endemol Shine North America has a strategic partnership with Ryan Seacrest Productions.
Endemol Shine Group’s companies in North America are behind such hit series as Big Brother (CBS), The Biggest Loser (NBC), Ink Master (Spike), Kingdom (AT&T Audience Network), MasterChef (FOX), MasterChef Junior (FOX), Swamp People (History), The Real Housewives of Atlanta (Bravo), Steve Harvey (NBCU), T.I. & Tiny: The Family Hustle (VH1), Steve Austin’s Broken Skull Challenge (CMT), Billion Dollar Buyer (CNBC) and upcoming “Page Six TV” (Syndicated) Hunted (CBS), Superhuman (FOX), and I’m Dying Up Here (Showtime).
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