Todd Barrish Named Executive Vice President, Creative Partnerships, Endemol Shine Beyond USA
May 12, 2016 - Former Maker Studios and Google exec Todd Barrish has been named Executive Vice President, Creative Partnerships at Endemol Shine Beyond USA, Endemol Shine North America’s digital division. The announcement was made today by Bonnie Pan, President, Endemol Shine Beyond USA.
Barrish joins Endemol Shine Beyond USA from Maker Studios, where he was formerly Senior Vice President, Global Strategic Partnerships. Barrish worked closely with Pan at Maker Studios, where Pan formerly was EVP, Programming. In his new role at Endemol Shine Beyond, Barrish will lead all content licensing, commercial partnerships and branded entertainment initiatives.
“Todd is the ideal executive to lead Endemol Shine Beyond USA in developing innovative new partnerships with both brands and licensees,” said Pan. “As we look to build on Beyond’s initial success, Todd’s wealth of experience, passion for storytelling and industry relationships will play a critical role in our continued growth.”
Added Barrish, “I'm Beyond excited to be joining a team of global format visionaries to drive digital-first content initiatives across a multitude of distribution platforms. The opportunity to mesh true creative prowess with brand narratives, while leveraging Endemol Shine's exceptional catalogue, is truly unparalleled."
Endemol Shine Beyond is an award-winning global digital production and distribution studio specializing in premium online content and channels, as well as brand integration and talent partnerships. Its global network includes local hubs in the US, UK, Germany, France, Italy, the Netherlands and Spain, as well as in Asia, Latin America and Central and Eastern Europe. Endemol Shine Beyond is part of global content creator, producer and distributor Endemol Shine Group.
Last year Endemol Shine Beyond USA launched the ICON Network, the first worldwide premium lifestyle network with digital pioneer Michelle Phan and eSports and gaming SMASHER Network with flagship series “Legends of Gaming.”
Barrish, who had been with Maker Studios since 2011, had most recently served as SVP, Global Strategic Partnerships. In that role, Barrish helped streamline the Maker Studios branded content group after being acquired by Disney and he developed and led Maker/Google’s co-sales strategy and outside partner strategy initiatives. He led the team that launched Maker Offers, the company’s programmatic native content technology solution. While at Maker, Barrish also served as VP of Maker Made, a millennial-focused advertising agency based on YouTube influence and expertise that he helped launch. Barrish joined Maker in 2011 as National Director of Sales based in Los Angeles.
Prior to joining Maker Studios, Barrish was Vice President, Sales for Digital Broadcasting Group, where he managed the company’s West Coast sales team. Barrish also previously was the Rich Media Team Lead for Google and worked on the sales team for Doubleclick. Barrish is a graduate of the University of Maryland and resides in Los Angeles.
Endemol Shine North America/Endemol Shine Beyond USA
(310) 691 7215
ABOUT ENDEMOL SHINE NORTH AMERICA
Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the newly launched global content creator, producer and distributor with a diverse portfolio of companies that are behind some of the most prominent hit television formats and series in the world.
Its Endemol Shine Studios division develops and produces original scripted television programming in the U.S. for global exploitation and Endemol Shine Latino oversees all Spanish-language sales and development in both the U.S. and now across all of Latin America. Subsidiary production companies include Authentic Entertainment, Original Media, True Entertainment and 51 Minds Entertainment. In addition, Endemol Shine North America has a strategic partnership with Ryan Seacrest Productions.
Endemol Shine Group’s companies in North America are behind such hit series as Big Brother (CBS), The Biggest Loser (NBC), Hell on Wheels (AMC), Ink Master (Spike), Kingdom (DirecTV), MasterChef (FOX), MasterChef Junior (FOX), Billion Dollar Buyer (CNBC), Swamp People (History), The Real Housewives of Atlanta (Bravo), Steve Harvey (NBCU), T.I. & Tiny: The Family Hustle (VH1), Steve Austin’s Broken Skull Challenge (CMT) and upcoming Hunted (CBS), Almost Impossible Game Show (MTV), Superhuman (FOX) and I’m Dying Up Here (Showtime).
Endemol Shine Beyond USA is a Premium Content Network whose content is available across more than 20 platforms including YouTube, Roku, TiVo, DailyMotion, Vessel and Amazon Fire TV. Endemol Shine Beyond is the first Premium Channel Network with hubs in the US, UK, Germany, France, Italy and Spain, with plans to expand into Asia, Latin America and Central and Eastern Europe.
Endemol Shine Beyond USA produces and distributes premium-quality online content starring influential talent such as global music sensation Pitbull across lifestyle, comedy, reality and music-themed digital networks. Together Endemol Shine Beyond and digital pioneer Michelle Phan recently launched ICON, the first worldwide Premium Lifestyle Network. ICON is an online global destination featuring a prolific slate of original programming in beauty, fashion, wellness, DIY, food, human interest stories and travel. Endemol Beyond USA’s new eSports and gaming network SMASHER launched last fall with the debut of “Legends of Gaming.” Visit GetBeyond.US