Julie Holland Named Vice President, Communications, Endemol Shine North America
December 18, 2015 - Julie Holland has been named Vice President, Communications, Endemol Shine North America, it was announced today by Joe Schlosser, Senior Vice President, Communications, Endemol Shine North America.
Holland oversees all unscripted communications efforts for Endemol Shine North America, as well as the company’s PR initiatives surrounding its brand, integration, commercial partnerships and ancillary products group. She also supports Endemol Shine’s corporate, consumer and internal communications efforts, as well as awards, talent relations and events coordination.
“Julie has tremendous experience in nearly every facet of our business and she’s done a phenomenal job launching many of our top series over the last few years,” says Schlosser. “I’m thrilled she’s going to remain a major part of our communications team for years to come.”
During her three years with the company, Holland has led consumer publicity campaigns across many top unscripted programs including “MasterChef” (FOX), “MasterChef Junior” (FOX), “The Biggest Loser” (NBC), “Restaurant Startup” (CNBC), “Steve Harvey” (Syndicated) and much more.
Holland also leads corporate and consumer PR for Endemol Shine North America’s brand, integration, commercial partnerships and ancillary consumer products group. Working alongside the company’s marketing and digital teams, she has developed comprehensive launch campaigns for products and partners including “The Biggest Loser” Resorts, “MasterChef” cookbooks, “MasterChef” Cruises, “MasterChef Junior” Cooking Sets, and more. She additionally supports executive and corporate visibility in this area.
Prior to joining the company, Holland spearheaded the Los Angeles office of Triple 7 PR, where she provided her expertise in brand development, product launches, and entertainment publicity for properties including “Dick Clark’s New Year’s Rockin Eve (ABC), “Tabatha’s Takeover,” “Jillian Michaels: Ripped in 30” and The Live Well Network.
Previously while at retail brand and engagement firm Two West, Holland served as Vice President of Business Development, where she led the company’s marketing and public relations efforts and managed retail brand campaigns for international clients such as The Coffee Bean and Tea Leaf.
Prior to Two West, Holland served as publicist at B|W|R public relations working with clients including World Wrestling Entertainment, BET, MINDLESS ENTERTAINMENT/51 MINDS. She also managed western regional affiliate sales and marketing for MTV Networks developing multi-platform campaigns for brands including VH1, BET, Nickelodeon and MTV Tr3s with MSOs such as Comcast, Turner and Time Warner Cable.
Holland lives in Los Angeles and holds a BA in Business Economics from the University of California, Santa Barbara.
ABOUT ENDEMOL SHINE NORTH AMERICA
Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the newly launched global content creator, producer and distributor with a diverse portfolio of companies in the U.S. that are behind some of the most prominent hit television formats and series in the world. Its Endemol Shine Studios division develops and produces original scripted television programming in the U.S. for global exploitation and Endemol Shine Latino oversees all Spanish-language sales and development in both the U.S. and all Latin America. Subsidiary production companies include Authentic Entertainment, Original Media, True Entertainment and 51 Minds Entertainment. In addition, Endemol Shine North America has a strategic partnership with Ryan Seacrest Productions.
Endemol Shine Group’s companies in North America are behind hit series including Below Deck (Bravo), Bullseye (FOX), Big Brother (CBS), The Biggest Loser (NBC), Hell on Wheels (AMC), Ink Master (Spike), It Takes a Church (GSN), Kingdom (DirecTV), Knife Fight (Esquire), MasterChef (FOX), MasterChef Junior (FOX), Restaurant Startup (CNBC), Swamp People (History), The Island (NBC), The Real Housewives of Atlanta (Bravo), Steve Harvey (NBCU), T.I. & Tiny: The Family Hustle (VH1), Steve Austin’s Broken Skull Challenge (CMT), Wipeout (ABC) and many more.
Endemol Beyond USA, one of the fastest-growing and award-winning digital networks of 2014, is part of the Endemol Shine Group. As a Premium Content Network, Endemol Beyond USA content is available across more than 20 platforms including YouTube, Roku, TiVo, DailyMotion, Vessel and Amazon Fire TV. Endemol Beyond is the first Premium Channel Network with hubs in the US, UK, Germany, France, Italy and Spain, with plans to expand into Asia, Latin America and Central and Eastern Europe. Endemol Beyond USA produces and distributes premium-quality online content starring influential talent such as Pitbull, Brittany Furlan, Drea De Matteo and Andy Milonakis across lifestyle, comedy, reality and music-themed digital networks. Together Endemol Beyond and digital pioneer Michelle Phan have recently launched ICON, the first worldwide Premium Lifestyle Network. ICON is an online global destination featuring a prolific slate of original programming in beauty, fashion, wellness, DIY, food, human interest stories and travel. Endemol Beyond USA’s new eSports and gaming network SMASHER recently launched with the debut of “Legends of Gaming.” Visit GetBeyond.US