Endemol Beyond USA and Piksel Launch New Over-the-Top Platform: GetBeyond.US
September 9, 2015 - Piksel, a global leader in building successful digital video businesses, today announced its role in designing and developing an “Owned & Operated” (O&O) digital video platform for Endemol Beyond USA, the premium content network of Endemol Shine North America.
The new platform, www.GetBeyond.US launches today with an array of content from Endemol Beyond USA, including programing from its recently launched premium lifestyle network, ICON, which is creatively led by Michelle Phan.
It will soon add programing from Endemol Beyond USA’s upcoming gaming and sports network SMASHER and pop culture net LOOKSY. GetBeyond.US will also feature content from Endemol Beyond USA talent including Pitbull, Jessica Sanchez, Drea de Matteo, Andy Milonakis, Brittany Furlan and many more.
Adrian Sexton, Interim President & COO of Endemol Beyond USA commented: “On top of our wide distribution and reach across YouTube, Facebook and other partners, Piksel helps drive our business forward from a unified platform while also syndicating our content. With the roll-out of our premium networks – ICON and upcoming SMASHER and LOOKSY networks – GetBeyond.US streamlines our consumer experience with strong branding, promotion and distribution.”
Kevin Joyce, Chief Strategy Officer at Piksel commented: “Endemol Beyond USA’s decision accelerates their premium content network strategy, consolidates their programing, and allows them to reclaim their revenue streams. This move by Endemol Beyond USA opens the door to deeper branding of content, increased fan engagement through the accumulation and analysis of data, and ultimately, their content will reach more consumers and devices at a faster rate.”
The partnership provides Endemol Beyond USA greater control over its distribution, allowing it to develop a direct relationship with viewers and advertisers, while setting new standards for user experience. Using Piksel’s analytics capabilities, Endemol Beyond USA will be able to continuously monitor and tailor the user experience, dramatically increasing personalization in the way the content is delivered.
Endemol Beyond USA is part of the Endemol Shine Group’s global premium content network Endemol Beyond, which delivers over 1.8 billion monthly YouTube views over its global network. As a Premium Content Network, Endemol Beyond USA content is currently available across more than 20 platforms, including YouTube, Roku, TiVo, DailyMotion, Amazon Fire TV and Vessel.
Consuming content online has surged in popularity, especially among younger audiences, giving rise to a new world of digital video series and personalities.
By taking advantage of Piksel’s cloud-based video platform and viewer-centric understanding of broadcast and broadband video solutions, Endemol Beyond can deliver more content to more devices anywhere in the world, while retaining control of its content across multiple digital platforms. Endemol Beyond USA will be supported by Piksel’s Live Streaming and Monitoring Center.
Endemol Beyond USA Media Contact:
SVP, Communications, Endemol Shine North America
T: (310) 691 7215
Piksel Media Contact:
Marketing and Communications Manager
T: +1 (646) 801 4695
Platform PR for Piksel:
Global Account Manager
T: +44 207 486 4900
Piksel has been building successful online video businesses for over a decade. Our offering of strategic, professional and managed services are underpinned by the Piksel Palette’s SaaS-based infrastructure. It’s this recipe that enables our media and entertainment clients to prosper in today’s video market.
Piksel’s unrivaled expertise is in designing, building, managing, and investing in online video solutions for the likes AT&T, BSkyB, Channel 4, Liberty Global, Mediaset, OSN and Transavia. Headquartered in New York City, Piksel offices can be found throughout Europe and the Americas.
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ABOUT ENDEMOL SHINE NORTH AMERICA
Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the newly launched global content creator, producer and distributor with a diverse portfolio of companies in the U.S. that are behind some of the most prominent hit television formats and series in the world. Its Endemol Shine Latino division oversees all Spanish-language sales and development in both the U.S. and Mexico. And subsidiary production companies include Authentic Entertainment, Original Media, True Entertainment and 51 Minds Entertainment. In addition, Endemol Shine North America has a strategic partnership with Ryan Seacrest Productions.
Endemol Shine Group’s companies in North America are behind hit series including Below Deck (Bravo), Bullseye (FOX), Big Brother (CBS), The Biggest Loser (NBC), Fake Off (TruTV) Hell on Wheels (AMC), Ink Master (Spike), It Takes a Church (GSN), Kingdom (DirecTV), Knife Fight (Esquire), MasterChef (FOX), MasterChef Junior (FOX), Restaurant Startup (CNBC), Swamp People (History), The Island (NBC), The Real Housewives of Atlanta (Bravo), Steve Harvey (NBCU), T.I. & Tiny: The Family Hustle (VH1), Steve Austin’s Broken Skull Challenge (CMT), Wipeout (ABC) and many more.
Endemol Beyond USA, one of the fastest-growing and award-winning digital networks of 2014, is part of the Endemol Shine Group. As a Premium Content Network, Endemol Beyond USA content is available across more than 20 platforms including YouTube, Roku, TiVo, DailyMotion, Vessel and Amazon Fire TV. Endemol Beyond is the first Premium Channel Network with hubs in the US, UK, Germany, France, Italy and Spain, with plans to expand into Asia, Latin America and Central and Eastern Europe. Endemol Beyond USA produces and distributes premium-quality online content starring influential talent such as Pitbull, Brittany Furlan, Drea de Matteo and Andy Milonakis across lifestyle, comedy, reality and music-themed digital networks. Together Endemol Beyond and digital pioneer Michelle Phan have recently launched ICON, the first worldwide Premium Lifestyle Network. ICON is an online global destination featuring a prolific slate of original programming in beauty, fashion, wellness, DIY, food, human interest stories and travel.