Pizza Hut Comes Aboard Endemol Beyond USA’s Upcoming Digital Series “Legends of Gaming”
September 3, 2015 - Endemol Beyond USA, Endemol Shine North America’s Premium Content Network, is teaming with Pizza Hut for its upcoming digital series “Legends of Gaming,” it was announced today by Jeff Browning, Senior Vice President, Sales, Endemol Beyond USA.
“Legends of Gaming,” which is hosted by YouTube sensation Toby Turner (aka “Tobuscus”) will debut Wednesday, October 7 as the first series to launch on Endemol Beyond USA’s new eSports and gaming Smasher Network. Pizza Hut will serve as an integral brand partner on the series and is being seamlessly integrated into each episode of “Legends of Gaming.”
“We could not be more excited to have Pizza Hut on board for both the launch of ‘Legends of Gaming’ and our new eSports and gaming network Smasher,” says Endemol Beyond USA’s Browning. “Pizza Hut understands the huge appetite that today’s millennials have for both high quality e-sports content, along with amazing pizza and jumped on the opportunity to be part of this ground-breaking digital opportunity.”
“Legends of Gaming” is based on the Endemol Beyond UK format of the same name, which launched in 2014 and is currently in its second season. The U.S. version follows four teams of two gamers who are coached by some of the biggest names in the gaming industry. Coaches include Fatal1ty, Perfect Legend, HotShottGG and Hafu, who collectively represent 43 million subscribers and followers and over 6.5 billion lifetime views across various social media platforms.
The contestants include gamers The Jovenshire, Syndicate Project, Terroriser, TmarTn, OMGitsfirefoxx, iiJERiiCHOii, Lui Calibre and runJDrun.
The UK version of “Legends of Gaming” has attracted more than 32 million views and is the region’s fastest-growing gaming digital channel. The U.K. version is hosted by British digital gamer Ali-A and the format is currently being developed locally in Germany, France and Brazil.
Endemol Beyond USA is part of the Endemol Shine Group’s global premium content network Endemol Beyond, which delivers over 1.8 billion monthly YouTube views over its global networks. As a Premium Content Network, Endemol Beyond USA content is currently available across more than 20 platforms including YouTube, Roku, TiVo, DailyMotion, Amazon Fire TV and Vessel. Together Endemol Beyond and digital pioneer Michelle Phan have recently launched ICON, the first worldwide Premium Lifestyle Network. ICON is an online global destination featuring a prolific slate of original programming in beauty, fashion, wellness, DIY, food, human interest stories and travel.
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ABOUT ENDEMOL SHINE NORTH AMERICA
Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the newly launched global content creator, producer and distributor with a diverse portfolio of companies in the U.S. that are behind some of the most prominent hit television formats and series in the world. Its Endemol Shine Latino division oversees all Spanish-language sales and development in both the U.S. and Mexico. And subsidiary production companies include Authentic Entertainment, Original Media, True Entertainment and 51 Minds Entertainment. In addition, Endemol Shine North America has a strategic partnership with Ryan Seacrest Productions.
Endemol Shine Group’s companies in North America are behind hit series including Below Deck (Bravo), Bullseye (FOX), Big Brother (CBS), The Biggest Loser (NBC), Fake Off (TruTV) Hell on Wheels (AMC), Ink Master (Spike), It Takes a Church (GSN), Kingdom (DirecTV), Knife Fight (Esquire), MasterChef (FOX), MasterChef Junior (FOX), Restaurant Startup (CNBC), Swamp People (History), The Island (NBC), The Real Housewives of Atlanta (Bravo), Steve Harvey (NBCU), T.I. & Tiny: The Family Hustle (VH1), Steve Austin’s Broken Skull Challenge (CMT), Wipeout (ABC) and many more.
Endemol Beyond USA, one of the fastest-growing and award-winning digital networks of 2014, is part of the Endemol Shine Group. As a Premium Content Network, Endemol Beyond USA content is available across more than 20 platforms including YouTube, Yahoo, AOL, Roku, TiVo, DailyMotion and Amazon Fire TV. Endemol Beyond is the first Premium Channel Network with hubs in the US, UK, Germany, France, Italy and Spain, with plans to expand into Asia, Latin America and Central and Eastern Europe. Endemol Beyond USA produces and distributes premium-quality online content starring influential talent such as Pitbull, Brittany Furlan, Drea De Matteo and Andy Milonakis across lifestyle, comedy, reality and music-themed digital networks. Together Endemol Beyond and digital pioneer Michelle Phan have recently launched ICON, the first worldwide Premium Lifestyle Network. ICON is an online global destination featuring a prolific slate of original programming in beauty, fashion, wellness, DIY, food, human interest stories and travel.