Azteca Brings MasterChef To Mexico From Sunday June 28
May 14, 2015 - Azteca, one of the two largest producers of Spanish language television programming in the world, announced that in partnership with Endemol Shine Latino (a division of Endemol Shine North America), they are producing in Mexico the program world's most famous kitchen: MasterChef will give the opportunity to the best amateur cooks to earn the title of MasterChef.
Azteca and Endemol Shine Latino agree on productions and high quality formats to give the Mexican audience new entertainment options.
"We are very excited about this major project that will reinforce the alliance with Endemol Shine and Azteca and continue creating and distributing high-quality formats that our audience demand," said Rodrigo Fernandez Director General of Programming Azteca
"Endemol Shine Latino is proud to increase our relationship with TV Azteca through the top cooking competition in the world, MasterChef. MasterChef in 2014 surpassed the milestone of 50 adaptations thanks to the adaptive nature of the format. In addition to showcasing the best of local cuisine, MasterChef offers advertisers an ideal upscale vehicle who are attracted by the successful global format We are confident that Mexico will repeat the success we’ve already in other Latin American countries such as Colombia, Argentina, Chile and Brazil,” said Endemol Shine Latino’s Mauricio Piccone and Daniel Rodriguez.
MasterChef is now broadcast in over 200 territories around the world through sales of finished programs, the format also allowed a number of successful releases including Junior MasterChef and CelebrityMasterChef. Junior MasterChef has reached the 19 territories and was the top new unscripted series primetime broadcast TV in the US when it aired on Fox during the 2013-14 season, receiving a commission to produce a third season before it began producing the second. In Spain, the final episode of Junior MasterChef 1 was seen by 4.4 million viewers, with a share of 22% in RTVE.
With a great culinary tradition, Mexico is the fifth country in Latin America to bring this format to the screen after Argentina, Chile, Brazil and Colombia
The program can be enjoyed through El Trece signal from Sunday June 28, at 21:00 hours. Throughout 17 (I think they are 15) programs, we will witness a competition between the 18 best amateur cooks who were chosen after casting done in Mexico and who will face a panel of three renowned chefs and experts culinary arts, they are: Benito Molina, Betty Vazquez and Adrian Herrera.
MasterChef will be hosted by actress and Anette Michell, known for his work on soap operas Azteca as a Man, Woman of Judas and family secrets are looking for.
Azteca is one of the two largest producers of Spanish language television programming in the world. It broadcasts two national television channels in Mexico, Azteca 13 and Azteca 7, through more than 300 locations throughout the country stations, and Proyecto 40 in UHF. Affiliates include Azteca America Network, a broadcast television network focused on the US Hispanic market, and Azteca Web, an Internet company for Spanish speakers.
Azteca is a Grupo Salinas company (www.gruposalinas.com), a group of dynamic, fast growing, and technologically advanced companies focused on creating shareholder value, contributing to building the middle class of the countries where it operates, and improving society through excellence. Created by Mexican entrepreneur Ricardo B. Salinas (www.ricardosalinas.com), Grupo Salinas operates as a forum for the exchange of ideas and best management practices among management teams of the companies that comprise it. These companies include: Azteca (www.tvazteca.com.mx; www.irtvazteca.com) Azteca America (www.aztecaamerica.com), Grupo Elektra (www.grupoelektra.com.mx), Banco Azteca (www.bancoazteca.com Mx), Advance America (www.advanceamerica.net), Afore Azteca (www.aforeazteca.com.mx), Seguros Azteca (www.segurosazteca.com.mx) Totalplay (www.totalplay.com.mx) and Link TPE (www.enlacetpe.com.mx). Each of the Grupo Salinas companies operates independently, with its own management, board and shareholders. Grupo Salinas has no equity holdings. The member companies share a common vision, values and strategies for achieving rapid growth, superior results and world-class performance
ENDEMOL SHINE ON NORTH AMERICA
Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the newly launched global content creator, producer and distributor with a diverse portfolio of companies in the U.S. that are behind some of the most prominent hit television formats and series in the world. Its Endemol Shine Latino division oversees all Spanish-language sales and development in both the U.S. and Mexico. And subsidiary production companies include Authentic Entertainment, Original Media, True Entertainment and 51 Minds Entertainment. In addition, Endemol Shine North America has a strategic partnership with Ryan Seacrest Productions.
Endemol Shine Group’s companies in North America are behind hit series including Below Deck (Bravo), Bullseye (FOX), Big Brother (CBS), The Biggest Loser (NBC), Fake Off (TruTV) Hell on Wheels (AMC), Ink Master (Spike), It Takes a Church (GSN), Keeping Up with the Kardashians (E!), Kingdom (DirecTV), Knife Fight (Esquire), MasterChef (FOX), MasterChef Junior (FOX), Restaurant Startup (CNBC), Swamp People (History), The Island (NBC), The Real Housewives of Atlanta (Bravo), Steve Harvey (NBCU), T.I. & Tiny: The Family Hustle (VH1), Steve Austin’s Broken Skull Challenge (CMT), Wipeout (ABC) and many more.
Endemol Beyond USA, one of the fastest-growing and award-winning digital networks of 2014, is part of the Endemol Shine Group. As a Premium Content Network, Endemol Beyond USA content is available across more than 20 platforms including YouTube, Yahoo, AOL, Roku, TiVo, DailyMotion and Amazon Fire TV. Endemol Beyond is the first Premium Channel Network with hubs in the US, UK, Germany, France, Italy and Spain, with plans to expand into Asia, Latin America and Central and Eastern Europe. Endemol Beyond USA produces and distributes premium-quality online content starring influential talent such as Pitbull, Brittany Furlan, Drea De Matteo and Andy Milonakis across lifestyle, comedy, reality and music-themed digital networks. Together Endemol Beyond and digital pioneer Michelle Phan have recently launched ICON, the first worldwide Premium Lifestyle Network. ICON is an online global destination featuring a prolific slate of original programming in beauty, fashion, wellness, DIY, food, human interest stories and travel.