Garmin® and Universal Partnerships & Licensing Partner to Bring Consumers The Biggest Loser vívofit®
September 25, 2014 — Garmin International Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), and Universal Partnerships & Licensing today announced a partnership for The Biggest Loser branded fitness devices beginning with the launch of The Biggest Loser vívofit daily activity tracker in early October 2014.
All Biggest Loser contestants on the current season of the Shine America produced series will be wearing The Biggest Loser vívofit to set healthy goals, track their progress, and stay accountable to their trainers. The Biggest Loser vívofit will be highlighted during tonight’s episode at 8/7 p.m. CT on NBC.
“For more than a decade Garmin wearables have helped people reach health and wellness goals, and the introduction of vívofit earlier this year brought that motivation to the next level,” said Dan Bartel, Garmin’s vice president of worldwide sales. “We are very excited to partner with The Biggest Loser, one of the most popular shows on television, which shares our dedication and passion for helping create lifelong healthy habits.”
“The Biggest Loser vívofit brings together two iconic lifestyle brands,” said Cindy Chang, senior vice president of worldwide sales for Universal Partnerships & Licensing. “Garmin remains at the forefront in the wearable technology category, and this special Biggest Loser vívofit offers consumers the same motivational tools as the contestants on the show, allowing them to create their own healthy habits and meet fitness goals at home.”
The Biggest Loser vívofit is a stylish, lightweight daily activity tracker designed to turn good intentions into lifelong habits. Vívofit is the only fitness band with over one year of battery life and a unique curved display that always stays on. The Biggest Loser vívofit automatically greets users with a personalized daily goal, tracks their progress and reminds them when it’s time to move. It shows steps, goal countdown, calories, distance, and time of day, and has a 5ATM water rating1. The Biggest Loser vívofit is also compatible with ANT+™ heart rate monitors for fitness activities. Users can wirelessly sync their Biggest Loser vívofit with Garmin Connect™, a free online fitness community with millions of users, or on their compatible mobile device2 with the Garmin Connect™ Mobile app to see a complete picture of their daily and overall progress, join online challenges with other The Biggest Loser vívofit users or start their own competitions with friends for virtual badges and added motivation.
The Biggest Loser vívofit was designed to remove barriers to establishing healthy habits and will be used as a constant motivator and activity tracker both on the ranch and after The Biggest Loser contestants leave to continue competing at home. The Biggest Loser vívofit with a variety of interchangeable bands will be available at NBCUniversal’s online store and various U.S. Retailers.
For 25 years, Garmin has pioneered new GPS navigation and wireless devices and applications that are designed for people who live an active lifestyle. Garmin serves five primary business units, including automotive, aviation, fitness, marine, and outdoor recreation. For more information, visit Garmin's virtual pressroom at garmin.com/newsroom, contact the Media Relations department at 913-397-8200, or follow us at facebook.com/garmin, twitter.com/garmin, or youtube.com/garmin.
1 Water rating 5 ATM (50m). For more information, see Garmin.com/waterrating.
2 See Garmin.com/BLE for a list of compatible phones.
Garmin and vívofit are registered trademarks, and Garmin Connect and ANT+ are trademarks of Garmin Ltd. or its subsidiaries.
© 2014 NBC Studios & Reveille LLC; The Biggest Loser is a trademark of Reveille LLC and its related entities, and is used under license. All rights reserved.
All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.
The Biggest Loser is licensed by Universal Partnerships & Licensing in association with Shine America, the producers of The Biggest Loser.
Big Tent Entertainment is the licensing agent of record for The Biggest Loser.