FOX's Hit Culinary Competition Series "MasterChef" Team With Tumblr For First-Of-Its-Kind Collaboration Featuring At-Home Mystery Box Challenge
June 16, 2016 - FOX’s hit cooking competition series MASTERCHEF has collaborated with media network Tumblr to bring an interactive experience of the signature MASTERCHEF Mystery Box Challenge to MASTERCHEF fans, via top food bloggers on Tumblr.
Throughout the season, MASTERCHEF host and judge Gordon Ramsay and fellow judges Joe Bastianich and Graham Elliot challenge the amateur home cooks to create an impressive dish with unknown ingredients in the Mystery Box Challenge.
With more than 3.8 million users engaged in Tumblr’s passionate food community every month, this collaboration with MASTERCHEF marks the first time Tumblr has activated its tastemakers around a reality cooking television show. Tumblr’s influential food bloggers and their corresponding audiences offer an unparalleled opportunity for MASTERCHEF to engage recipe lovers, food photographers and food enthusiasts around a key element of the show, the Mystery Box Challenge. Also, the collaboration further expands Tumblr’s presence in the entertainment space as a social platform that uniquely reaches a growing consumer audience.
“MASTERCHEF has become more than just a viewing experience,” stated host, judge and executive producer Gordon Ramsay. “We want people to have the opportunity to participate in challenges at home, and with their friends and family. A first step for many of you to be able to take on a culinary challenge just like having us in your kitchen!”
In tonight’s all-new episode, the competition livens up when the remaining 18 contestants take on an intimidating Mystery Box Challenge featuring live seafood, including lobsters, clams, mussels and scallops. The winner of the challenge will have a significant advantage in the next round and determine which classic dessert the remaining contestants will have to prepare in the elimination round, which will end the competition for one MASTERCHEF contestant.
Additional Tumblr at-home Mystery Box Challenges will coincide with the MASTERCHEF Mystery Box-themed episodes airing throughout the season. These upcoming Mystery Box Challenges will feature Alaskan King Salmon, everyday ingredients and luxury ingredients, apples and a family-inspired dish. More content and challenges can be found at masterchefonfox.tumblr.com.
MASTERCHEF is produced by Shine America and One Potato Two Potato and is based on the format created by Franc Roddam and Shine. Shine International handles distribution for the MASTERCHEF format. Elisabeth Murdoch, Eden Gaha, Paul Franklin, Robin Ashbrook, Gordon Ramsay, Adeline Ramage Rooney, Patricia Llewellyn and Ben Adler serve as executive producers.